Coach Jess Ryan

Lil sprinkles of joy 🥰🫶

DEUCE Bodybuilding (aka Yap Club) out in public 💃🥂

I’ve been in this industry a long time, and - too many coaches and gyms get it SO wrong.

1. They take it way too seriously
2. They don’t build safe, warm, welcoming spaces
3. They forget to make it fun
4. They don’t bring people together or help facilitate real friendships
5. They have no idea how to build community

And yes, the training matters. The programming matters. The technical side of coaching is 100% non-negotiable, because people want to know that working with you actually gets them a result. Fit, strong, achieving their goals.

Here’s what most people are starving for and no one’s giving them:

More joy. More fun. More connection.

So here’s my question for you: does your gym feel like this? 👆

Because it should. Walking in should be the best part of your day, throwing weights around & yapping with friends. You should be getting stronger and leaving with people you actually want to see again.

If that’s not what you’re getting right now, come find me at DEUCE. That’s exactly what I build, and I’d love to have you in the room. 💃

And a huge thank you to everyone who came, to everyone who comes to Bodybuilding every morning (it’s such a rare, special group of humans) & to •• L U C A B A L L A R D •• for hosting us at his beautiful new event space in Venice - what a magical setting & he is already positively impacting this part of the world with his Boogaloo pop up every Sunday. 🥯☕️💐

Stay tuned for more gatherings built around connection coming very soon. 👀

Belated.. but Aussies take on LA 🐨🇦🇺

It’s the little things. 🌻

Spontaneous trip to Napa to drink vino & celebrate our girl doing badass chef things..

Sounds terrible.. 🍷💃