hado-usa

HADO - USA has been nominated for an Auggie Award at AWE2026
We’d love your support — please consider voting for in the Location-Based Entertainment (LBE) category!
We’ll be there on-site in the Playground, showcasing the world’s first techno sport — where physical sport intersects competition.
📍 Long Beach, CA | June 15–18
Appreciate the support — and hope to see you there!

🗳️ Auggie Awards 2026: Public Voting is LIVE!

After 17 years, the Auggie nominations reveal an industry that has officially reached maturity. With over 330 entries, the data shows a market moving past the hype and into high-utility, human-centric innovation.

Key Trends from the Leaderboard:

🚀 AI is the Standard: The "Best Use of AI" category is exploding. In 2026, AI is no longer a feature—it’s the engine room for every spatial product.
🕶️ The AR Shift: Almost every nominee in the "Headworn Device" category is AR glasses this year. The industry pivot to smart glasses is complete.
🎢 LBE is Soaring: Location-Based Entertainment is seeing its highest numbers yet, marking it as one of the fastest-growing sectors in VR.
🌍 Impact & Ethics: Record-breaking entries for Societal Impact show that XR is increasingly being used as a tool for good.
📈 Market Maturity: "Best Campaign" entries have leveled off as we hit the "Plateau of Productivity"—less hype, more real-world utility.

Cast your vote to help us honor the pioneers who are restoring human agency in an AI world.

Vote here:➡️ https://na2.hubs.ly/H053tYl0

HADO USA was honored to be invited to showcase at the Los Angeles Unified School District Esports Championship & iDREAM Showcase at The Beehive—an incredible, district-wide celebration of student innovation, creativity, and competition through esports and immersive learning. This is what the future of learning looks like!

Huge thanks to STEMfinityy and ITS LAUSD for the opportunity and for championing experiences that inspire students to play, learn, and lead.

We’re just getting started. 💥

Huge congratulations to Aldine ISD Esports and an extra shoutout to Michael Molitor and Andrea Soliz now in their second year as HADO Education partners!

As valued members of the HADO USA community, Aldine continues to help shape the future of Technology Sports, and once again they are leading from the front. They are the first school district in the country to test two exciting new HADO innovations designed to expand access across schools, recreation centers, camps, and colleges:

Mini AR Marker Walls
Portable, flexible setups that work indoors or outdoors and require less space, making HADO easier than ever to implement. (Check out the adults testing the mini wall below!)

HADO Fitness Mode
An intense exergaming experience where players must squat, move, and dodge not just to compete but to actually power their abilities. This high-energy, non-contact AR sport blends competition and fitness, transforming the classic 3v3 battle into a full-body techno sport workout.

Innovative educators like this team are redefining what esports, physical education and scholastic esports can look like. Keep your eyes on Aldine. The future of active esports is being built here.

Special thanks to our partners at STEMfinity for helping bring HADO to Aldine ISD.

A little long, but stay with me... This is a story about some remarkable young people.

I've just returned from the UK spending time with the HADO Korea Ambassador Squad during their European tour. The program brought a team of students athletes and their mentors (more than 30) across Europe to compete, collaborate, and build global relationships through sport, education and goodwill diplomacy.

What struck me most was not just their level of play, which is with the best in the world right now. It was their vision.

Under the leadership of Raji and the whole leadership team, HADO Korea has built something rare. Yes, these are some of the top semi-pro players in the world. Their movement is explosive and strategic. But the deeper mission is helping each student athlete reach their fullest potential.

What they are building is not just a team. They are in preparation for life. And they are doing it through the fusion of gaming, sport, technology, music, dance, fashion, and popular culture.
Competitive. Creative. Cultural.

I saw real project-based learning in action, which would be the envy of our most innovative educators and scholastic esports evangelists.

Students collaborating across languages. Teenagers staying up late, without prompting, finishing community service projects and marketing presentations. Exhibit spaces fully designed and hosted by students, showcasing big data analysis, multimedia apps, and augmented reality demos. Student designers showcasing content, merchandise, even hand-stitched uniform concepts.

And then there are the performances. Check them out on YouTube or Instagram...

Their “HADO Rhythm” dance routines, inspired by K-pop culture, are not just entertainment. The choreography reinforces signature HADO movements, training agility and timing while energizing the crowd. These athletes compete at an elite level and perform with presence and confidence.
They understand something powerful. Building a new sport requires excellence and magnetism. Movement must win matches and capture imagination.

I watched athletes aged 10 to 18 who were fully kids when laughing together, yet instantly professional when representing their team and country. They mentored younger players, spoke with civic leaders about global collaboration partnerships, advocated for disabled athletes, and treated everyone with respect regardless of position.

They are as comfortable competing on a global stage as they are playing locally with beginners. No ego. Just purpose.

I left humbled and inspired.

The future of Technology Sports is not just augmented reality competition. It is the development of confident, creative, globally minded young leaders.

Stay tuned. You will be seeing much more from this group!

- your students could be leading HADO TEAM USA on the world stage, but you’ve got to . DM us to get started!

HADO WorldCup 2025 RecapReel Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

It’s already underway so and be a at !

It’s not too late to be spontaneous and head to Orlando, even if you can only fit in a day or two! See you there and DM us if you’d like to connect while there!

We're excited to announce HADO will be part of the lineup of fun and activities at Wellington's Fall Festival at Village Park.
Fall Festival

Saturday, October 18th
3 PM to 10 PM
Village Park

In addition to one-night-only Haunted Hallways , face painting, food trucks, hayrides , laser tag , a petting zoo , trick-or-treating , vendors, and more, attendees can now enjoy a HADO Halloween AR Battle

Get ready for a screamin' good time with this Halloween Battle by hado-usa! Equipped with a head mounted display and an armband sensor, face off against monsters and friends in this immersive and spook-tacular techno sport!

Want to know what else you can look forward to? Visit wellingtonfl.gov/FallFestival for more event information.

Village of Wellington Florida

HADO—the world’s leading sport—will be at 2025 in Dubai, Oct 12–15. Join 2,000 startups from 100+ countries, hear from 350 speakers, and experience HADO live on the floor.

For my colleagues and friends who may be in Dubai next week, be sure to Get-in-the-Game with HADO and experience for yourself why players keep coming back! ;-) Who knows, I may just see you there...

https://hado-official.com/en/news/hado-to-exhibit-at-expand-north-star-2025-in-dubai/

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HADO to Exhibit at Expand North Star 2025 in Dubai! | HADO HADO to Exhibit at Expand North Star 2025 in Dubai! | HADO