09/08/2026
It's Monday
And that means it's time to kick off the new week!
Newly affirmed goals after a somewhat chaotic weekend, this week is going to be different
An all-too-common mindset, and just one myth that needs to be challenged
"Success leaves clues"
And additionally, so do the struggles and IMO there are a number of fitness myths that need to be challenged and exposed
The number could be limitless, but I have condensed it down to just 10 (the most common I discuss with my guys before we get to work) and that is what I am going to share with you over the next few days
In no particular order, tackle them in terms of priority for your own personal goals:
1. Fat Loss Starts In The Kitchen
Not so. Fat loss starts with your calendar
Truth is, if your week is in chaos, so will your nutrition even with the best of planning.
And it's one of the mindsets flips I employ myself
We think success is a matter of sticking to a perfect diet, ticking the boxes etc
But it's not just about what you eat, but HOW you eat, and how you match it to your schedule
So, don't think perfect... think purposeful
It changed everything for me
And in case you missed it, I filmed a new vid last week. I share 3 of the most common mistakes keeping guys stuck and a simple solution you can implement today.
You can catch it here:
👉 https://www.physique-essentials.com/10x
05/08/2026
If you're a busy guy over 40 who's training hard, eating well, and still not seeing the body you want, this is for you.
I recorded a short video explaining why most men struggle to transform and the simple system I use to help my clients get lean, stay lean, and build a lifestyle they actually enjoy.
Keen to hear what you think.
Ready To 10x Results?
29/07/2026
Ever said to yourself that you don't have time?
Then a quick reframe:
"How much time do you think you need to invest each week to get the lean physique gains you want?"
Granted, I see some of the "programs" out there....
Just look at 75 hard for example
2 x 45 mins sessions a day, every day!
Most of my guys only do 2-3 sessions per week at less than 45 mins 🙂
But the more important message I want to drive home here is PRIORITY
Like this post
I'm only able to share it with you because I am making it a priority to get pen to paper (or fingers to keyboard) at 6:52am before I get my kids up for work and school
Your gains will go where your energy flows
And that you HAVE THE TIME
Priority is KEY
If you need some help dialing in a blueprint that suits your goals and preferences, to hit the goals you want with zero guesswork and confusion
Plus, giving you back more time in your day
I mean…
10kg down in 10 weeks... I like the sound of that!
Https://www.physique-essentials.com/10x
27/07/2026
You know the saying "a leopard can't change it's spots"?
Definitely the memo missed by the vast majority of the fitness industry
One day the trend is low carb
Next, keto
Then it's challenges (who am I kidding, it's always challenge season)
Always a new trick, hack, discovery
Irony; more guys struggle today than ever before
And I have always been one to buck the trend
Consistent in my method, my methodologies and how I help my people
Just check out this memory that popped up on my FB
It reminds me of one of my clients from back in the day, Peter
He prided himself on his hardcore intermittent fasting regime from Monday to Friday
And then LIFE would take over on the weekend, and all the weight he'd lose came back thick and fast
The only thing more exhausting than the his of energy, was his ever-frustrated mindset on how to do this right
Lose the weight, without losing his lifestyle
So that's what we did: we focused on LIFESTYLE and not weight loss
I never once said "get off the beers"
We just created something that worked
In 12 weeks, he dropped 15.5kg and was in the best shape he'd been in since hanging up the footy boots 25 years prior
And most importantly, still in shape TODAY!
For Peter, it was the best thing he ever did
But I admit, it was a little harder for him to start
We needed to negotiate a time to chat on the phone (it was a week back and forth on email)
And he also needed to pay up front, in full, before we began
Josh, I've got an even better offer for you:
Same coaching, same support
But no need for a call
And you don't need to spend a single dollar up front
Correct, nothing to pay if you want to start today
All the deets are on THIS LINK
>> https://www.physique-essentials.com/10x
Josh
PE
PS. I used to have a poster in my gym that stated: "If you want it you'll find a way... if you don't, you'll find an excuse"
And the ONLY reason you won't get started, is that you don't want too
That's cool
But I'm also confident that you are sick and tired of being sick and tired
And want MORE
So on that note, click the above link and I will see you on the other side
19/07/2026
I've been a little MIA since last week
My computer decided to gift me the "black screen of death" last week
Dropped an update it didn't need
And now won't connect to the net even though it says it is
So, I have commandeered the wife's work computer to hit you with a "truth bomb" to klick off the new week
Fat loss is easy, and keeping it off is even more so
And that the solution is NOT in the latest plan per se
But creating a lifestyle aligned to a solid PROCESS
Because I can't help wondering, and I am sure you would agree:
If all you needed was a new plan, and there are more trainers offering more solutions than ever before...
Why do so many guys still struggle???
And I know it sounds kind of counter intuitive when I say "stop trying to build your body" when you are 100% committed to getting back into shape
Instead, design the lifestyle that delivers it
if you remove the reason that you are out of shape in the first place, you'll never struggle with it again
Your health becomes your asset
And the process you embrace will carry over into every aspect if your life!
👉 https://www.physique-essentials.com/10x
11/07/2026
As a high-performance dude who embraces hard work, and ready to crush your next fat loss phase, what I am about to share with you may be of importance
I was recently asked what I thought about “reta”?
(Retatrutide is an experimental weight-loss that aims to suppress appetite, control blood sugar, and boost metabolism)
My answer was simple: “If being used as a fat loss aid, why is it needed in the first place? Instead of treating the symptom, identify and fix the cause”
And I get it
Sh*tfluencers and the mass media talk about this stuff all the time like it (and the like) is the holy grail
But you cannot ignore “action > reaction”
And instead of worrying about losing your first (or last) 10kg and having the anxiety that after this next fat loss phase / challenge / prescription that the weight might come back…
Just remove it from your vocabulary for good!
Because being lean, fit, strong and healthy isn’t just something you need to tackle for a few weeks,
Make it part of who you are!
And as a coach, that’s my golden ticket to Wonka land
I’m not selling you a quick fix
So, stop trying to just build your body with any quick fix you can
And design the lifestyle that delivers it!
Josh
PS. I’m finally going to start taking my socials a little more serious and you can follow me there, or work with me personally. No guesswork, no gimmicks, just results that last!
>> https://www.physique-essentials.com/10x
10/07/2026
Sitting in the car waiting for my daughter to finish work
And doomscrolling on the gram I caught this vid of a fitness coach talking about his aggressive fat loss phase he puts all his clients through
But this is the thing:
You can only lose fat “so fast”; it’s not infinite speed
And the consensus is, up to 1kg per week safely
(possibly a little more if you are starting at a higher body fat level)
Now to throw some numbers at you:
- 1kg of stored body fat is 7700 calories worth of energy
- The hardest cardio you can muster will have you burning 10 calories per minute
- Suffering for the sake of suffering is just dumb
Look, I know the urge…
You just want to “lean” into it and get it done
But how did that last fat-loss phase work for you?
You lost it, for sure…
And if you are like most guys, you regained it PLUS more
That is why knowing WHY you have the fat to lose in the first place is critical
You identify that, make the correction, build a lifestyle that suits your goals and preferences and BOOM
Life doesn’t need to suck
You lose the fat
And you have built the foundation to keep it off
Just like building the body, burning the fat is much the same
Remove the reason why you’re fat, and you won’t ever need to deal with being fat again
Sounds too good to be true hey?
But what would I know
I mean, it’s not like “challenges” are just a means to an end in setting you up to FAIL, so you need to sign up again
28/05/2026
How do you make your program stick?
You don't!
That is of course... unless you want to stay on the yo-yo cycle of lose a little, gain back a whole lot more
One of the things I discovered years ago (these are not new ideas)
Is that if you took 2 people, similar starting positions and similar goals and following similar programs
One hits is out of the park, and the other struggles has nothing to do with effort or consistency
But purely in the ability to create an effective lifestyle
Now, lifestyle is NOT about hitting the gym as other as your program dictates or being hardcore saying no to tasty treats
It's your ability to take the fundamental requirements of nutrition and training and being able to align with your goals and preferences
One path will have you counting down the days until your program is over...
And the other, your journey (and results) come easier than you could ever imagine
PLUS... there is no fear you'll end up going backwards
Not a new concept and something I've taught for the better part of 15 years
And it's why my guys continue to win
Anyways, food for thought
https://www.physique-essentials.com/results
27/05/2026
Struggling to drop stubborn body fat?
I get the frustration...
But the good news is: The problem isn't your plan
It's your lifestyle!
And the reason why that's a GOOD thing,
Is that it's a relatively simple thing to fix and you can start getting results almost instantly!
No gimmicks. No BS!
Just dialing in what works for YOU!
I've filmed a brand new training, click below
HTTPS://www.physique-essentials.com/results
And if you are keen for some help, all the deets are there