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Ethan Salm PT

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🏆 Helping people transform their bodies so they can look, feel and be at their best 365 days a year
⚔️DM ‘REBUILD’ for info
⬇️ FREE TRAINING

05/10/2026

It’s October, and you’re already thinking…

“I’ll get Christmas out of the way, then sort myself out..”

I get why..

Work’s busy. The diary’s filling up. You’ve got meals out, weekends away and Christmas plans coming before you know it..

Starting now feels like awkward timing.

But think back to January.

What were you hoping would be different by now?

How you felt in your clothes? Your fitness? Feeling more confident on holiday or in photos?

If you’re still wanting those same things, that’s frustrating. Especially when you’ve spent the year working hard and looking after everyone else’s priorities..

You probably haven’t had the clear run you thought you needed.

And January will have its own deadlines, late finishes and plans to work around.

At some point, we need to build a routine that allows for those things.

That could mean getting two or three sessions in each week.

Sorting a few reliable meals for busy days. Making room for a meal out without writing off the whole weekend.

You can start practising that now.

Imagine getting to Christmas with a couple of months of consistency behind you.

Feeling fitter. More comfortable in your clothes. Knowing you can enjoy yourself and get back to your routine afterwards.

And you don’t have to live or train like me to make that level of progress..

The people you see on my grid haven’t had to copy my training either.

Their plans have been built around their goals, their work and their lives.

That’s what we do inside The Rebuild Project.

You don’t need to spend the next few months being perfect.

But if you’re tired of putting this off, you can take the first step before January.

DM me “REBUILD” and tell me what you’d like to change. We’ll have a chat about what getting started could look like for you.

04/10/2026

18 Hour Week 🫡

Now it’s taper time for IRONMAN Triathlon IRONMAN Portugal

13 Days out.

Strongest I’ve been. Hopefully I can bring it to light in Portugal and chase myself down on a tougher course 👊

03/10/2026

2 Weeks Out IRONMAN Triathlon IRONMAN Portugal

Thanks to the boss for getting me this far again for my second Ironman this year !

Big bike tomorrow then it’s time for the taper 🫡

Let’s rock and roll.

The Unit Fitness Gym

01/10/2026

You don’t need to train like me to get results or get in shape..

You don’t need to do an Ironman..

You don’t need to run marathons..

And you definitely don’t need to spend 10+ hours a week training..

That isn’t what I expect from my clients.

For most people, getting in great shape can be much simpler 👇

3–4 good training sessions each week.

A nutrition approach you can actually stick to.

More daily movement.

A bit more structure around your weekends.

And enough consistency to let those things work.

Some of my clients want to run their first 5k, half marathon or marathon.

Others just want to lose 10–20lbs, feel confident in their clothes again and stop starting over every Monday.

Both are progress.

The goal of The Rebuild Project isn’t to make you live like a fitness professional.

It’s to build a fitter, stronger version of you around the life you already have.

If you’re ready to make some serious progress before the end of the year, drop me a message with “REBUILD” and I’ll send you the details.

28/09/2026

October is probably the BEST time to start a fat loss phase.

Not January.

Not after Christmas.

Now.

Because you’ve got roughly 8–10 weeks before Christmas really gets busy.

That’s enough time to:

→ Drop a noticeable amount of body fat → Build some momentum with your training → Improve your fitness → Get into a routine with your nutrition → Actually feel good going into December

And here’s the important bit…

You don’t need to spend the next 3 months avoiding meals out, weekends away or Christmas parties.

That’s not what I teach my clients.

Instead, we build a structure that allows you to make progress around your life.

So when December arrives, you’re not thinking:

“I’ve already ruined it. I’ll start again in January.”

You’ve already built the habits.

You’ve already made progress.

And you can enjoy Christmas knowing you’re in a completely different position to where you started.

Don’t write off the final 3 months of the year.

There’s still plenty of time to make 2026 the year you changed things.

I’m opening a small number of online coaching spaces inside The Rebuild Project this October.

If you want to lose body fat, get fitter and still have a life while doing it…

DM me “OCTOBER” and I’ll send you the details.

26/09/2026

Night shift ☑️

3 weeks to go.

Getting close now.

Feeling fit and ready.

IRONMAN Triathlon IRONMAN Portugal

23/09/2026

The biggest thing holding you back probably isn’t what you think it is..

It’s the thought in the back of your head…

“What if I’m the exception?”

“What if I start again and fall off?”

“What if I’m just too busy?”

“What if this works for everyone else… but not me?”

Here’s what I want you to understand..

The transformations you see me share aren’t from people with perfect lives.

They’re from normal people with demanding jobs.

People running businesses.

People with families, holidays, meals out, stressful weeks and weekends where life doesn’t go exactly to plan..

They didn’t suddenly find an extra 10 hours in the week

They didn’t stop having a social life.

And they definitely weren’t perfect.

They just stopped waiting for the perfect time to start.

They built a way of training and eating that actually worked around their life.. and then stayed consistent with it long enough to see what they were capable of.

That’s exactly what I want The Rebuild Project Online Coaching programme to be.

Not another 8 weeks of putting your entire life on hold to get in shape.

But a chance to build something you can actually maintain.

To get leaner.
Get stronger.
Get fitter.
Feel confident again.

And finally stop feeling like you’re constantly having to “start again.”

We’re heading into the final few months of the year now.

You can tell yourself you’ll sort it in January…

Or you can use the next few months to completely change the position you’re starting January from..

I’m taking on a few more online coaching clients heading into October.

If you’ve been following for a while and waiting for the right time to reach out, maybe this is it.

You don’t need to have everything figured out.

You just need to take the first step.

DM me “READY” and I’ll personally talk you through how my online coaching programme works and whether it’s right for you.

Speak soon,

Ethan

20/09/2026

Weekly Round Up 🤙

Adresse

Hamburg

Website

https://linktr.ee/ethansalmpt

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