Freewheel

🚨 FLASH SALE – Save Up to 35% on the Saracen Ariel 30! 🚨

Looking for your next trail bike? For a VERY limited time, get up to 35% off the Saracen Ariel 30, plus:

✅ FREE bike build
✅ FREE shipping
✅ FREE multi-tool

Don't miss this chance to grab an incredible deal on one of Saracen's most capable trail bikes.

Shop now: https://brnw.ch/FlashSaracenSale

⏰ Offer ends Sunday 14th at 12pm (noon).

Mid-Year Sale – Save 30% on Knog!

For a limited time, enjoy 30% off selected Knog lights and bells in our Mid-Year Sale.

Shop standout models including the Limited Edition EF Education collaboration and the award-winning Blinder Pro range, designed to keep you visible and riding with confidence.

Browse the collection: https://www.freewheel.co.uk/brands/knog

Mountain bike tyres have evolved dramatically over the past decade. Compounds have become grippier, casings have become stronger and tread patterns have become increasingly specialised for every trail condition imaginable.

But one area of tyre design has remained largely unchanged: the way the tyre casing itself is constructed.

That's where RAD CORE technology comes in.

https://www.freewheel.co.uk/blog/post/What-is-Radial-Tyre-Technology

What is Radial Tyre Technology? Introducing the Nutrak x Vee Tyre RAD CORE Range

Four new Genesis Croix de Fer models in stock now!

The Genesis Croix de Fer has long been a favourite among riders looking for versatility, comfort and capability across a wide range of riding styles. Now, four new models join the range, all built around the steel frame design that has helped make the Croix de Fer one of the most recognisable names in adventure cycling.

Whether you're tackling daily commutes, heading out for weekend café rides or planning a fully loaded bikepacking trip, there's a Croix de Fer designed to suit the journey.
Explore the latest Genesis Croix de Fer range at your local Freewheel store or online at https://brnw.ch/21x37sL

Planning a UK cycling staycation? Discover the best bike carriers, locks, helmets, family trailers, cycling gear and accessories for an unforgettable bike getaway.

https://www.freewheel.co.uk/blog/post/turn-your-staycation-into-an-adventure

Turn Your Staycation Into an Adventure: UK Cycling Staycation Guide | Freewheel Planning a UK cycling staycation? Discover the best bike carriers, locks, helmets, family trailers, cycling gear and accessories for unforgettable bike...

Learn how eyewear technology improves clarity, comfort and performance - and why Madison Eyewear leads the way.

The Latest Eyewear Technology: Features That Matter Learn how eyewear technology improves clarity, comfort and performance - and why Madison Eyewear leads the way.

Alongside some of the biggest names in the cycling world, we proudly design and develop our own portfolio of in-house brands. Spanning everything from powerhouse P&A labels like Aztek, Nutrak, and Truflo, to technical apparel specialists Madison Clothing and Hump, and iconic bike brands including Ridgeback and Genesis. Our proprietary offering has been built over decades with one clear focus: delivering high-quality, great-value products that riders can trust.

Check them out here: https://brnw.ch/21x2L5j

Homegrown brands from Freewheel Explore the Freewheel's homegrown brands. Developed in house by our team of UK based cycling experts.

Your child's first bike should come from a local bike shop, not a supermarket aisle!

Find out why the local bike shop is top of the list when buying a bike for your little one: https://www.freewheel.co.uk/blog/post/your-childs-first-bike-should-come-from-a-local-bike-shop-not-a-supermarket-aisle

The ultimate kids’ bike? We think so.

Meet the Genesis CDA Junior, a true do-it-all gravel bike built for young riders who want to explore everywhere. Drop bars, disc brakes, fork and top tube mounts, and the legendary Genesis Bikes build quality all come as standard.

Adventure starts here.

https://www.freewheel.co.uk/genesis-cda-junior-vargn10310