Using 14 years of high-level coaching to lead the men of the North East - improving their health, fitness & mindset
FLORIDA IN JUST OVER SIX WEEKS.
Better start preparing now..:
You're getting the real version of me when I'm on calls and you hear Nirvana in the background.
Unprofessional? Or just a dad doing his best? 🤷🏼♂️
10/08/2026
Sometimes the biggest changes come from just being more away.
This is EIGHT WEEKS progress since Dan started working with me!
And we didn't actually set many targets.
We said move more.
Don't eat like a di****ad.
Train hard in sessions.
Funny what some guidance can do.
Now look at him? Saying one of the best he's ever felt!
Filling out the sleeves on his t shirt whilst the waist line gets looser.
Remarkable change so far.
Just wait until he pulls the pin more 🧷 🫡
08/08/2026
Celebrating the Melvins ♥️ Mc Jodie
07/08/2026
I am FEELING the new logo!
And the merch!
06/08/2026
You cant fake the reps.
I've been doing this years now. And I'm blessed to call this a job.
Amongst this there's been many times I've questioned if I'm right for the job.
Funnily enough, a huge bout of imposter syndrome almost saw me take a job as a warehouse operative back in the Lakes in 2016.
How different life would have been??!
Now I'm back running my own business and I'm two people away from being ENTIRELY FULL 🤯
That's in person and online. Wow.
My coaching is never really based around exercises.
Do I programme an exercise that I think will@give you the most bang for your buck? For sure.
But it's the pattern I have in mind first.
And not everyone will perform the same exercise and have it like a 100% match.
If an exercise needs tailored or changed, look at the pattern, think what are we trying. To get out of this... and then give the client the answer 🫡
When the going gets tough, don't quit.
Double down harder - but in a different way.
Readjust the goals and the expectations.
Less sessions, different calories, different intent.
Overall, less chance of seeing that period as a failure.
Mindset and psychology in coaching and the fitness world in general is so important.
Even so that sometimes I don't use certain terminologies like "bulking" because of the connotations people attach with it.
If you give up, you go back to square one. Maybe even worse.
Readjust the goalposts and your mindset becomes different.
01/08/2026
Pale Waves w/ the eldest ♥️🤘🏻