Trained By Coco

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Executive Performance Advisor for CEOs & Founders 35+
I rebuild energy, physique & presence for high performers who can't afford to be average.
12-Week Boardroom Metabolism Protocol
Apply ↓

08/10/2026

The message is simple: Getting your abs back isn't complicated. But it does require a system.

ARE YOU READY TO GET YOUR ABS BACK?

Follow these 5 non-negotiables.

TRAIN WITH PURPOSE
Lift weights 3–5 times weekly
Prioritise progressive overload
Squats or leg presses
Romanian deadlifts
Rows and presses
Planks and hanging knee raises
Build muscle. Strengthen your core. Lose the fat covering it.

MASTER YOUR NUTRITION
Prioritise protein
Know your calories
Understand your macros
Create a sustainable calorie deficit
Track your progress
Adjust using real data
Abs aren't built by guesswork.

PROTECT YOUR SLEEP
Aim for 7–9 hours
Screens off an hour before bed
Maintain consistent sleep times
Keep your bedroom cool and dark
Limit late caffeine and alcohol
Make recovery non-negotiable
Recovery is part of the programme.

EXECUTE THE PLAN
Move daily
Aim for 8–10k steps if appropriate
Stop chasing quick fixes
Track weekly trends
Make adjustments, not excuses
Think months, not days
Consistency beats intensity without direction.

STOP GUESSING. START MEASURING.
Discover where you're winning
Identify where you're falling short
Understand your biggest obstacles
Find your optimisation opportunities
Build your next steps around real data

TAKE THE FREE EXECUTIVE BODY AUDIT.
2 minutes.
No obligation.

https://coco-6upzogpx.scoreapp.com/

Shout out to my newest followers! Excited to have you onboard!Jacqueline Lippiatt, Shefi Mohd, Rosetta Harryram, James K...
07/10/2026

Shout out to my newest followers! Excited to have you onboard!

Jacqueline Lippiatt, Shefi Mohd, Rosetta Harryram, James King

Want your abs back?Good. Stop blaming your age.You don’t need a detox.You don’t need 1,000 crunches.And you definitely d...
07/10/2026

Want your abs back?

Good. Stop blaming your age.

You don’t need a detox.
You don’t need 1,000 crunches.
And you definitely don’t need another generic fitness app.

You need 5 things aligned:
Training. Nutrition. Movement. Recovery. Consistency.

Get those right and your body can change — at 40, 50, 60 and beyond.

But don’t guess where the problem is.

My FREE Executive Body Audit takes around 2 minutes and shows you where you’re strong, where you’re slipping, and what needs fixing first.

No bu****it. Just a starting point.

Take the Executive Body Audit — link in bio.

Know where you stand. Then build the body you want.

WHAT PEOPLE SEE.The physique.The photos.The confidence.The result.What people don’t see?The early mornings.The sessions ...
06/10/2026

WHAT PEOPLE SEE.

The physique.
The photos.
The confidence.
The result.

What people don’t see?

The early mornings.
The sessions you didn’t fancy.
The meals you planned instead of guessed.
The days motivation disappeared — but discipline didn’t.

Here’s the bit nobody wants to hear:

Results aren’t built on motivation.
They’re engineered through consistency.

And you don’t need to live in the gym, eat chicken and broccoli seven days a week or put your life on hold to get there.

You need a plan built around your body, your lifestyle, your commitments and your goals.

That’s what I do.

I don’t hand you another generic programme and hope for the best.

I architect the route.
You execute it.
We measure.
We adjust.
We get results.

Because what people eventually SEE is simply the consequence of what you repeatedly DO when nobody is watching.

Want to know where your own plan is currently breaking down?

Take my FREE Executive Body Audit.

Two minutes. No obligation.
It will show you where your training, nutrition, recovery and lifestyle could be holding you back.

Take the Executive Body Audit — link in bio.

Stop guessing. Start engineering the result.

I’M 64.I BREAK THESE 10 FITNESS “RULES.”Apparently, once you get older, you’re supposed to slow down.I didn’t get the me...
06/10/2026

I’M 64.
I BREAK THESE 10 FITNESS “RULES.”

Apparently, once you get older, you’re supposed to slow down.

I didn’t get the memo.

Here are 10 fitness “rules” I refuse to follow:

1. “You should lift lighter as you get older.”
I lift appropriately heavy. Age doesn’t automatically make you fragile.
2. “You need to train less after 50.”
I train according to my recovery and performance — not the number on my birth certificate.
3. “You need to eat less to stay lean.”
This is where I see so many people go wrong.
I eat enough to fuel muscle, training and recovery. Starving yourself isn’t a physique strategy.
4. “Carbs make you fat.”
They don’t. I use carbohydrates strategically to fuel performance.
5. “Cardio is the key to staying lean.”
Useful? Yes. The foundation? No. Resistance training, nutrition and daily movement come first.
6. “You need to train every day.”
No. Recovery is part of training.
7. “You shouldn’t train hard at your age.”
I absolutely train hard. I just don’t train stupid.
8. “You have to give up the foods you enjoy.”
If your plan only works while your life is miserable, it’s not much of a plan.
9. “Getting weaker is just part of getting older.”
Some decline with age is inevitable. Giving up on strength isn’t.
10. “Your best years are behind you.”
That’s the biggest rule I refuse to accept.

I’m 64.

I’m not trying to train like I’m 24.

I’m trying to be the strongest, fittest and most capable 64-year-old version of me.

If you’re over 40 and wondering where your own training, nutrition and recovery could be improved, take my free Executive Body Audit.

Two minutes. No obligation. Link in bio.

05/10/2026

The feedback I’ve had from the Executive Body Audit has been fantastic.

People have told me it’s informative, it’s made them think, and most importantly, it’s highlighted areas of their health and fitness that they simply hadn’t realised needed optimising.

And that’s exactly why I created it.

Most successful people measure everything in business — performance, targets, results, return on investment.

But when it comes to their own body, health and performance… they’re often guessing.

The Executive Body Audit takes just two minutes and looks at the key areas that affect how you look, feel and perform — your training, nutrition, recovery, lifestyle and consistency.

At the end, you’ll get a personalised result showing you where you’re doing well — and, more importantly, where you could be leaving results on the table.

There’s no obligation. No sales pitch. And it’s completely free.

So if you want to know where your body and performance really stand right now, take two minutes and complete the Executive Body Audit.

You might be surprised by what it tells you.

Address

Blythe Shute
Newport
PO382HJ

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