29/04/2026
Zero plastic, zero compromise. The PureFleece® Gilet - your year-round layer in 100% Merino
Better performing outdoor wear, made without plastic - Nothing beats Nature® You won't find synthetic materials anywhere in our range.
Welcome to Woolf, home of PureFleece®
We combine over a century of expertise from select British woollen mills with 21st century design to create better performing, more durable outdoor apparel. Unlike others, we've never used polyester, nylon or any kind of plastic, even recycled, and we never will. So now everyone can explore the wild, without trashing it. Visit our store and register your name
29/04/2026
Zero plastic, zero compromise. The PureFleece® Gilet - your year-round layer in 100% Merino
16/04/2026
The best selling Women’s Quarter Zip in River Blue - Natural fleece just looks soooo much better
Fleece like no other. PureFleece® 100% Merino Lambswool outperforms any synthetic fleece. Made in the UK.
27/11/2025
WIN a Woolf Merino PureFleece ®
The ultimate fleece tops, created in the UK with an extraordinary 100% Merino Lambswool developed with the team at Moons, for a legendary warmth, softness and breathability.
To enter:
☑️ Follow &
☑️ Like this post
☑️ Tag 2 friends who’d love a new Merino Jacket
☑️ Share to stories for an extra entry!
The 2 winners will be randomly selected and announced on Monday 7th December. Good luck! - See First Comment for T&Cs
04/10/2025
Storm Amy is here - Stay warm, stay safe - Get 10% OFF all PureFleece® this weekend with the Code:AMY10
26/09/2025
New Season, New Colours - Pre-Order Now. PureFleece® in Limestone & River Blue 100% Merino Lambswool - Nothing Beats Nature®
17/04/2025
Huge congrats to Woolf fan pritenich who recently completed the gruelling 11 day trek to Everest Base Camp, with her trusty PureFleece® QuarterZip worn every step of the way - "it never smelled and was the absolute perfect layer for trekking to EBC with" - Nothing Beats Nature®
21/03/2025
We’re very proud to be now certified to carry the globally recognised Woolmark symbol - given only to manufacturers who meet the strictest standards of quality and performance. Thank you for all your help The Woolmark Company
19/11/2024
Still wearing plastic? Discover the superior warmth of PureFleece® 100% Merino Lambswool. Zero polyester. Zero Compromise. Change your fleece for good this winter.
05/10/2024
We’re really excited to be working with Woolf Pure Mountain who have kindly supplied our rangers with natural wool fleeces to support our 'Plastic Free Status' as a National Park. And they're donating £1 for every jacket sold to keep Exmoor special as a CareMoor for Exmoor Champion!
https://www.exetertoday.co.uk/news/local-news/1622030/rangers-in-woolf-s-clothing.html