Woolf Pure Mountain

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Woolf Pure Mountain

British Merino, made for the mountains. Zero plastic, ever. Nothing beats Nature® [email protected] You won't find synthetic materials anywhere in our range.

Welcome to Woolf, home of PureFleece®
We combine over a century of expertise from select British woollen mills with 21st century design to create better performing, more durable outdoor apparel. Unlike others, we've never used polyester, nylon or any kind of plastic, even recycled, and we never will. So now everyone can explore the wild, without trashing it. Visit our store and register your name for the latest news and offers. www.woolf.store

Our main social home is over on Instagram woolf.purefleece

08/10/2026

PureFleece® keeps working when the weather turns. Merino stays warm even when it's damp, handles odour naturally and rarely needs a wash - just hang it in a breeze. Made for autumn coastlines and everything in between. Nothing beats Nature®

07/10/2026

PureFleece® carries official Woolmark certification - independent proof that it's pure new wool, quality-tested from fibre to finished fabric. No blends, no plastic.

06/10/2026

PureFleece® Fleece Jacket, finished at the hem with a natural rubber cinch cord sourced from Germany. Pull it in to keep the wind out, loosen it off when you're working hard. Small details, chosen properly. Nothing beats Nature®

05/10/2026

PureFleece® is woven, not knitted - on Rapier looms at one of the world's finest mills, in Yorkshire. Weaving packs the yarn tighter, and that's where the loft, weight and durability come from. Then it's cut and sewn purely in Britain.

01/10/2026

PureFleece® stands with The Campaign for Wool, whose patron is King Charles III - championing natural, renewable wool over synthetics made from oil.

30/09/2026

PureFleece® takes around ten weeks to go from raw bale to finished fabric - washed, carded, spun and woven on Rapier looms at one of the world's finest mills, in Yorkshire. Then it's cut and sewn here in Britain too.

29/09/2026

PureFleece® absorbs up to 35% of its own weight in moisture and still feels dry against you. On a long climb, that's the difference between arriving warm and arriving clammy.

17/09/2026

The PureFleece® Fleece Jacket - two-way zip, moleskin-lined pockets, a natural rubber cinch cord sourced from Germany. No shortcuts anywhere in it.

14/09/2026

Every metre of PureFleece® carries official Woolmark certification - the mark reserved for genuine, tested Merino wool. Dyed with Oeko-Tex certified dyes, from mulesing-free Merino.

08/09/2026

Unlike most, we've never used polyester, nylon or any kind of plastic, not even recycled. And we never will. PureFleece® - Nothing beats Nature®

Address

Taunton

Website

http://woolf.store/

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