Soft Brick Company Ltd.

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Soft Brick Company Ltd. The UK's number 1 Indoor Play Manufacturer, now featuring APE-X Agility equipment! The Indoor Soft Play Experts!

Our imaginative Indoor Soft Play products and impressive Adventure Play areas enhance the earning potential for any site and location. Our dedicated team are here to ensure that, value safety and quality are paramount, and expectations are always exceeded. With over 30 years experience of indoor play, we aim to supply the safest, highest quality indoor play products in the industry. We encourage interaction, child safety, and play value throughout our product range, ensuring the most complete package on the market. With the industry leading online shop now up and running we are dedicated to customer service and aim to meet and exceed all our customers needs. Visit www.softbrick.co.uk for more information and to browse our online shop.

🐉 DRAGONZONE IS NOW OPEN!! 🐉Prepare to enter a world of princesses, knights and dragons! This fabulous castle-themed pla...
08/10/2026

🐉 DRAGONZONE IS NOW OPEN!! 🐉

Prepare to enter a world of princesses, knights and dragons!

This fabulous castle-themed play area takes children on a magical adventure, packed with imaginative play, physical challenges and plenty to discover.

And, of course, it’s fully themed using our unique applique technique as standard, layering and sewing PVC to create that premium look and feel.

But it’s not just about looking great…Our applique theming is tough, durable and built to last, adding YEARS to the lifespan of the product. A total win-win!

Slide down the Dragon’s Tail Slide, race down the Waterfall Slide, roll through the Stocks, run around the Knight, rescue the Princess, and immerse yourself in the whole Dragonzone adventure!

This is a fantastic example of great design, executed to perfection. Every inch of space has been carefully considered to maximise play value, maximise different types of play, and create an experience that looks absolutely amazing too.

More play value per square metre.
More ways to play.
More reasons to come back.

Premium play without the premium price tag.

Well designed.
Well thought out.
Built to last.

And designed to give families a reason to choose you over and over again.
Because quality speaks volumes.

Not all Soft Play is the same.

Want to know what we could do with YOUR space?

Book your FREE 30-minute design consultation with our AMAZING team!

📞 01925 837733
📧 [email protected]

06/10/2026

Coming Soon – Blakenall Community Centre! 🎉

This community focused project is going to be EPIC… and a huge asset to the local area!

We can’t wait to show you the finished results, but from what we have seen so far it’s looking absolutely AMAZING!

This large, three-tier play area has been designed around some very specific themes, bringing the local community right into the heart of the play itself.

We call this Neighbourhood Narratives, where the play area takes its inspiration from the people, places and stories of the local area, creating something completely unique and instilling a real sense of pride amongst its users.

The Bottom Tier – Local Green Spaces
Celebrating the parks, open spaces and local wildlife.

The Middle Tier – The Community
Bringing the community to life within the play area. The local nurseries even got involved in this one (More on that to follow…)

The Top Tier – Youth & Activity
A large sports court, a funkier, more energetic vibe, and even the very latest in interaction and gamification built right into the structure.

And that’s not all…
There’s also a dedicated Sensory Area and a separate Toddler Area, making sure there’s something for everyone. It really is going to be a bit special.

We LOVE tailoring every project to the individual requirements of each site. Creating something that is completely unique is what makes every build so exciting!!!

The result is a play environment that feels genuinely owned by its community - giving operators a distinctive attraction that families recognise, remember and have a reason to return to!

And because everything we manufacture is completely bespoke, you can literally have whatever you want… at no extra cost!

No two Soft Brick play areas are ever the same. And not all Soft Play is the same!

Want to see how we could create your dream play area, completely tailored to your look, feel and requirements?

📞 01925 837733
📧 [email protected]

Let’s create something amazing together!

🚨 WE ARE HIRING! 🚨We're proud of our reputation as the UK’s number one for nearly 40 years and we're expanding our teams...
02/10/2026

🚨 WE ARE HIRING! 🚨

We're proud of our reputation as the UK’s number one for nearly 40 years and we're expanding our teams to ensure we stay there, and we're looking for the right people to help us do it.

We’re interested in hearing from people with experience in all areas of our business, including:

🧵 Upholsterers & Sewers
✂️ Cutters
🎨 Theming & Production
📐 Designers
💼 Sales & Marketing
⚙️ Project Engineers
🔧 Site Maintenance & Installation

…and if you have a skill or something special to offer that isn’t on the list, we still want to hear from you!

We are looking for people who share our passion for creating exceptional play, quality craftsmanship and exceeding customer expectations.

Think you could be a great fit for the Soft Brick team?

📩 Send your CV to [email protected] or keep an eye on the jobs section of our website!

Come and be part of a team that’s building the best play there is!

We are very excited to be at the in Coventry today and tomorrow! Whether you are looking for Soft Play, Sensory Areas...
02/10/2026

We are very excited to be at the in Coventry today and tomorrow!

Whether you are looking for Soft Play, Sensory Areas, Padded Rooms, extra products or even a multi level Structure, make sure you stop by and say hello to Ruth Drinkwater and Peter Brooks at Stand D26. They would LOVE to chat to you about all things play!

It's free to attend, too.
📅 2-3 October 2026, 10am-4pm
📍 Coventry Building Society Arena, Stand D26

Register free: https://zd.lc/VDRZa

Not coming? Book in for our FREE 30-minute play consultation with our highly experienced design and sales team instead, we are always happy to help!

01925 837733
[email protected]

IAAPA 2026 – What a week! A HUGE thank you to everyone who stopped by our stand and helped make 2026 such an incredible...
01/10/2026

IAAPA 2026 – What a week!

A HUGE thank you to everyone who stopped by our stand and helped make 2026 such an incredible few days!

We had SO much fun, and it was fantastic to see so many of you getting stuck in, trying out our products and seeing first-hand what we’re all about.

We’re SUPER proud and passionate about what we do… and that’s exactly why we LOVE showing it off! Our stand was absolutely jam-packed with play, because who wants to look at a photo or a 3D model when you can experience Soft Play up close and personal?

Touch it. Feel it. Try it.

See the quality. Know the difference.

Because not all Soft Play is the same.

We care about what we make, and we’re passionate about creating products that look fantastic, perform brilliantly and are built to last. That’s why we brought along so many of our new products, innovations and exclusive features for you to experience first-hand.

Because we don’t just want to create play areas. We want to create play areas that stand out. Places where parents notice the quality, kids love the experience, and everyone can see and feel the difference!!

The result? More visits, a broader age range of children, longer dwell times and a play area that continues to perform! All this while also reducing ongoing maintenance costs and the need for replacement products.
Better play, better longevity, better returns…It really is a win-win!

This is what Soft Brick does. There’s play…and then there’s Soft Brick!

If you missed the show, or just want to see everything again we have included some of the highlights for you guys.

Want to know more about any of them - we LOVE talking about them too!

Get in touch today and we can help you with anything you want to know

📞 01925 837733
📧 [email protected]

28/09/2026

Coventry, we're on our way! 👋

Fresh back from IAAPA Expo Europe in London, the Soft Brick team are loading the van again - this time for the Childcare & Education Expo on 2-3 October.

This one's all about the little ones. We'll be bringing soft play made for nurseries and early years settings: sensory pieces, rockers, and wall and floor padding that turns an ordinary room into a safe space to crawl, climb, tumble and explore.

Kitting out a play room? Adding a sensory corner? Or just after a few play ideas? Come and say hello. Have a sit on the rockers, give the padding a prod, and ask us anything.

Heading to the SEND in Early Years Conference on the Friday? Pop over to Stand D26 and see our sensory range while you're there.

It's free to attend, too.
📅 2-3 October 2026, 10am-4pm
📍 Coventry Building Society Arena, Stand D26
Register free: https://zd.lc/VDRZa

Can't make it? Give us a shout:
📞 01925 837733
📧 [email protected]

See you in Coventry!



Childcare & Education Expo

21/09/2026

🚨 GET READY… TOMORROW IS THE DAY! 🚨

One more sleep… and we CAN’T WAIT!

We’re here at ExCeL London, busy building the Soft Brick stand and getting everything ready to unveil the very latest from our AMAZING range of Soft Play and APE-X Agility!

Get ready for the BEST Soft Play, the most EXCITING innovation and a surprise or two along the way…

…plus we might, just might, be launching some BRAND NEW features that have never been seen before in the industry! 😲

Needless to say, we’re VERY excited about this one!

So, if you’re heading to IAAPA Expo Europe, make sure you swing by Stand S2941 between 22–24 September.

Come and see what’s new.
Come and have a play.
Come and see what makes Soft Brick different.

Because remember…

NOT ALL SOFT PLAY IS THE SAME.

📍 Stand S2941 | ExCeL London
📅 22–24 September 2026

🎉 OLD DOWN COUNTRY PARK – NOW OPEN! 🎉How cute is this play area?! Designed specifically for Old Down Estate, a premium, ...
17/09/2026

🎉 OLD DOWN COUNTRY PARK – NOW OPEN! 🎉

How cute is this play area?!

Designed specifically for Old Down Estate, a premium, high-end family attraction and wedding estate, only the VERY best of Soft Play would do!

And this one is packed with those extra-special Soft Brick touches…

The play area brings the real animals of Old Down to life through the play equipment itself!

From Macaw Parrots to Highland Cows and Alpacas, each one has been lovingly recreated in PVC and foam, creating a truly unique play experience that is completely connected to its surroundings. And then there’s Kevin the Peacock, immortalised forever on a Swing Pad! And honestly… how gorgeous is he?!

This is what you get with a Soft Brick play area - the extra-special touches, the attention to detail, the beautiful finish and the bespoke theming that turns a play area into a storytelling experience.

✨ Premium play without the premium price tag.

Quality that lasts.

Design solutions that make sense.

Bespoke theming that creates something genuinely unique.

All brought together to create stunning, high-performing play that children want to explore again and again.

Because this isn’t just play…
It’s an investment.
It’s a reason for families to visit.
A reason for children to keep coming back.
And a way to maximise the performance of your space.

Because quality matters, and quality doesn’t just look AMAZING… it saves you money in the long run too!

Want to create something truly amazing?
📩 [email protected]
📞 01925 837733

All Soft Play isn’t the same!

15/09/2026

🔥 COMING SOON – DRAGONZONE! 🐉

It’s going to be TOTALLY FIRE! 🔥🔥

Get ready to enter a magical world of knights, castles, dragons and adventure, featuring TWO separate Soft Play Areas packed full of incredible play experiences!
🐉 A magical Dragon Tube Slide
🌊 A Twin Lane Wavy Waterfall Slide
🌀 Dizzy Disc Spinner
🏰 Dome Lookouts
⚽ Ballpool Splash
✨ And MUCH, MUCH more!

Every corner of this incredible attraction has been designed to immerse little adventurers in a world of knights, castles, dragons and magical quests, making the absolute most of the space.
This one is going to be totally ROARSOME! 🐲🔥

💭 Got a BIG idea for your own play space?
Whether you're looking to create a magical themed attraction, add exciting new features or completely transform an existing play area, our team can help bring your ideas to life!

📞 Get in touch today to book your FREE 30-minute play consultation and let's create something absolutely LEGENDARY together!
🐉 Stop DRAGON your feet… let's get your project started!

Address

Unit 2-4, Causeway Park, Central Road
Warrington
WA46RF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441925837733

Website

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