And right now, Yorkshire & The Humber as a country has the highest proportion of overweight or obese adults in the country.
Founded By Dad of Twins | Helping 40+ To Stop The Drift, Take Back Control And Rewrite Their Next Chapter | DM 'KICKSTARTER' To Apply For Our Lifechanging 6 Week Kickstarter Programme | https://themprs.scoreapp.com/p/fb-kickstarter-more-info-page We're on a Mission here in York
To help transform York into the fittest, healthiest and happiest City in the North, and to do so with some urgency
See,
the statistics around the proportion of people in Yorkshire & Humber that are classed as overweight or obese are sobering:
6/10 adults in York are estimated to be either overweight or obese. Which contributes to the £6.1bn that it costs our already overstretched NHS to deal with every year, set to rise to £9.5bn by 2050
So there is some urgency in our Mission
And we believe we can make a positive impact on every person we get to help
So that they can feel fitter, healthier and happier
Even if they feel like they've tried everything before
Because we're in this for the long game
Which is reflected in our approach, which we promise will:
✅ To help you ditch the focus on weight loss as an indicator of your own health and fitness
✅ Never get you to adopt another gimmick/fad/quick fix/diet/magic pill again, because we all know they never work as a sustainable/sensible solution to long term health
✅ Never to get you to just do long boring cardio, because where is the fun in that?
✅ Never to just beast you with painful, vomit inducing workouts for the sake of it, because what is the purpose of that other than to push you so hard that you feel horrible and never want to exercise or come back again?
✅ To help you drop the ‘all or nothing’ approach because that's just another way to set yourself up to be hard on yourself when you ‘fail'
✅ Never to force you do things you hate, because we believe everyone deserves to find something that they genuinely enjoy when it comes to getting fitter and healthier
✅ Not to shout at you - we'll leave that to the bootcamps and classes out there
✅ Never to make you starve yourself again
✅ Not to give you the hard sell, ever. It's gotta be a good fit for you and us
✅ To support you no matter where your fitness/ability is right now. We'll program everything so that you'll never be made to feel like you're holding anyone up/not able to keep up
✅ To actually learn your name and as much about you as possible, because you didn't sign up to be just another number
✅ To provide a fun, sociable and supportive environment so that you feel welcome and relaxed
✅ To really listen to what you need help with most and give you the tools you need to make real lifestyle changes
Because this aligns with our core values of Thrive, Belong and Amaze
THRIVE
Teach the simple and proven steps that people really need to take to improve their own running through all our media channels
Goal Setting that keeps people disciplined long after their initial motivation wanes
Provide accountability that dramatically increases the probability of adhering to long term lifestyle changes
Show people how it is possible to change lifestyles for good, without wasting any
more time, money or effort on fads, gimmicks and quick fixes
BELONG
Deliver fun, varied and progressive semi private health & fitness coaching to busy runners across the City, striving to be the best part of their day
Provide a welcoming and supportive environment in York that caters to all fitness levels and gives likeminded people the encouragement and sense of achievement they need
Local health and fitness professionals will lead our programmes
Support, connect and collaborate with complementary local businesses
AMAZE
Motivate and instil confidence in people to be, do and have more
Provide an environment that allows people to push out of their own comfort zone and inspire those around them at the same time
Show people how to live without regrets
Teach people how to look after themselves first and lead by example
Give them the tools they really need to turn their lives around for good and have a long lasting impact on their daily life
Work together to devise personal plans as to how they are going to improve their health and fitness
Celebrate their wins with them and teach them how to continue to grow to grow
04/06/2026
Who do you choose to spend most of your time with?
Do they regularly call you UP?
Do they expect you to show up for yourself?
And how much do they have your best interests at heart?
™️
28/05/2026
Real people all have a wobble at some point…
™️
27/05/2026
They can’t help it…
Your kids, or those closest to you are watching you coast through life.
They’re watching you settle for “average.”
Watching every time you say:
“Maybe next year.”
“When things calm down.”
“I just need to think about it.”
“I’ve got a lot on”
They’re watching you put your goals, health, and happiness on hold again.
They notice when you stop challenging yourself.
When you play small.
When you procrastinate instead of taking action.
When you spend more time talking about who you used to be than building who you still could become.
And whether you realise it or not, they learn from it.
They learn what your version of adulthood looks like.
What standards look like.
What self respect looks like.
Maybe even what quietly giving up looks like.
But they also notice when you decide enough is enough.
When you finally get to the point where you’re fed up of not feeling like yourself anymore.
The moment you finally stop drifting and start leading your life again.
When you rebuild yourself instead of resigning yourself to ‘meh’
You are not just changing your own future.
You are showing them what it looks like to refuse to settle.
Let’s get this right.
The Reignition Movement™️
Coach Mike
13/05/2026
We’re talking, someone who:
- is proud of the way they look and feel
- is willing to put in the work to reap the rewards
- has standards they’re no longer willing to fall below
- is adamant that they can still change themselves, at any age
They’re our kind of people
The ones who have got everything else in order
And just want to sort themselves out now
So that they can feel back in control
And like the best version of themselves
You know, the all singing and dancing..
.energetic, strong, fit version
Those who are ready for that, get in touch
Those that are happy to tolerate staying the same, dont
Change will only come when the pain of staying the same becomes more than the pain of change
DM ‘ready’ if thats you
09/05/2026
Watching my clients push themselves today at .dozen reminded me why I created the Reignition Movement™️.
It’s not just about fitness.
It’s about showing up and having the tenacity to challenge yourself,
proving to yourself that you can take back control of your life.
At any age.
Every time you push past the doubt, the fatigue, or the “I can’t do it,” you remind yourself of your own strength - physically and mentally.
This is what I deem the essence of Reignition: reclaiming belief in yourself
Getting clarity on what you actually want
and building momentum by taking action in your life, one step at a time.
What small challenge will you face this weekend that would prove to yourself you’re capable of more than you think?
Want help with reigniting your life, the Reignition Movement™️ way?
DM ‘REIGNITION’ and I’ll send you the free quiz that will show you the areas i think you need to address as part of taking back control
06/05/2026
Made the mistake of asking for socks that one time
And what followed was a sock drawer full of the snazziest socks I (just about) got away with in the office…
Ready to reignite your life the way I did?
Then we should talk
DM ‘SOCKS’ and lets make it happen
03/05/2026
When was the last time you had it?
And if you did, how long are you willing to tolerate it before doing something about it?
For me, I could no longer unsee it and it was going to nag me until I took action…
25/04/2026
But here’s who I don’t help:
- Those who always need to think about it
- People who aren't ready to invest in themselves
- People who are happy tolerating being unfit and out of shape
- People who think it's too late
- People who want Rolls Royce results but only want to pay peanuts
