Srdjan Vukcevic - Executive Coach

Izgled nije površan. Površno je misliti da nije važan.

Liking je stvaran.

Ali izgled nije samo garderoba ili visina.

Izgled je stav.
Osmijeh.
Energija.

Ljudi prvo vide signal.
Tek onda sadržaj.

It doesn’t look like a bus. It doesn’t feel like a bus.

So why did London call it a bus?

Rory Sutherland on why one word killed an opportunity — and how reframing the same vehicle could have doubled ridership overnight.

Gentle Provocation EP. 01. Link in bio.

The price of pig feed goes up. Bacon gets cheaper.

Everyone assumes the opposite.

Robert H. Frank’s classic example — and why being less wrong than your competitors is worth more than being right.

Gentle Provocation EP. 01. Link in bio.

The honest answer nobody in the industry will say out loud.

Rory Sutherland on why real innovation only makes sense in retrospect and why pretending otherwise is the biggest lie in business.

Gentle Provocation EP. 01. Link in bio.

Most organizations give one person one thing to optimize. Then wonder why nothing adds up.

Rory Sutherland on why value creation requires playing all variables at once — not one note at a time.

Gentle Provocation EP. 01. Link in bio.

Most organizations give one person one variable to optimize.

The marina person maximizes marina value.
The property person maximizes property value.
The fuel person maximizes fuel revenue.

And then they wonder why nothing works together.

Porto Montenegro worked because one person played all three variables simultaneously.

That’s not strategy. That’s systems thinking.

Full conversation — Gentle Provocation EP. 01. Link in bio.

A Canadian gold miner walked into Montenegro with one idea.

Free mooring. Free fuel. Buy a villa.

Porto Montenegro was born.

Full story — Gentle Provocation EP. 01.

Most people try to solve the problem.
Rory Sutherland changes the question.

Full episode drops Sunday.
Gentle Provocation EP. 01.

Full episode Sunday 10am. Link in bio.

Najbolji lideri ne podižu status.
Znaju kada da spuste status ili da podignu drugome status u razgovoru.

Kad ti “pobjeđuješ”, drugi žele da te obore.

“Možda si ti u pravu”
je često jače od 10 argumenata.

Da li su tradicionalni mediji izgubili vlast mad narativom i da li ste pod uticajem AI halucinacija? 😊