14/09/2026
M.U.V.E — our new chapter
Well… Mums in Motion has a new name.
After putting the call out to this incredible community and receiving so many thoughtful, clever and completely unexpected suggestions, I finally had to make the decision.
And the name that felt like the right fit for where this business is heading was…
M.U.V.E
Movement · Unity · Vitality · Empowerment
I had shortlisted so many incredible names, but this is one I just kept coming back to because not only is it easy to say, spell and remember it is also an acronym that represents everything I want this community to stand for.
Congratulations Gemma Fitzgerald
Movement — because movement is at the heart of what we do. It's not about how much you can lift, how fast you can run, or what your body looks like. It's about feeling capable, strong and confident in your body.
Unity — because this has always been about more than a workout. It's about the women who show up, support each other, bring their babies, have a chat, laugh, struggle, celebrate and make this community what it is.
Vitality — because feeling good goes far beyond exercise. It's about nutrition, energy, wellbeing, confidence and actually looking after yourself so you can not only play with your children, but also your grandchildren.
Empowerment — because ultimately, that's what I want every person who comes through M.U.V.E to feel. More confident. More capable. More connected to themselves.
And that's exactly why I chose it.
M.U.V.E gives this business room to grow.
Room to evolve.
Room to support women through all the different seasons of life.
And room to become something much bigger than I could have imagined when I first started Mums in Motion.
Thank you to every single person who took the time to enter, brainstorm, send me messages, comment ideas and genuinely get behind this.
I started this business because I wanted to create a space where women could feel supported, connected and empowered.
And getting to see this community help shape its next chapter has been pretty special.
Welcome to M.U.V.E.
Movement · Unity · Vitality · Empowerment
