SBR Bikes & Brews

SBR Bikes & Brews

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At The DISTRICT - Your Premiere Bicycle Sales & Service. We are your one-stop shop for all your cycling needs!

06/19/2026

DID YOU KNOW? The BMC Speedmachine 01 wasn’t just designed by bike engineers in Switzerland … it was co-developed with Formula 1 innovation and the engineering Team at

Over a five-year development project, BMC partnered with Red Bull’s F1 engineers to apply advanced aerodynamics, computational fluid dynamics (CFD), race simulation, and wind tunnel testing to create one of the fastest triathlon and time trial bikes ever produced.

The result? Features like a radically optimized front end, wide-set fork legs, integrated hydration and storage systems, and aerodynamic shaping inspired by the same design processes used in Formula 1.

Don’t fall in love with this one, because it already has a home. Congrats Dave, your new BMC SpeedMachine 01 is ready to rip!

Photos from STL Dirt Crits's post 06/19/2026
06/18/2026

Never a boring jersey when you carry YING YING YING™️ cycling apparel.

Did you know? YING YING YING is not just a local St Louis brand, but the brainchild of our very own James & Elise.

What does the brand name mean? Try saying “ying ying ying” as fast as you can. You’ll notice it’s the sound of a two-stroke engine firing 😜

06/18/2026

Our Bike Fitting partnership with the Junior Development Team South Side XC means a lot of things, but at the end of the day it can be boiled down to this:

1. We believe that support for the next generation of cyclists should start early, because building talent deserves the right foundation.
2. Growing athletes need evolving Bike Fits and consistent development to keep them riding stronger, longer, and more comfortably through their journey to becoming an adult.
3. It’s not just about being fast. It’s about helping young athletes stay healthy and having fun while riding their bikes. That’s what builds passion, and that is what it’s truly all about.

On the Fit Bike today is Cooper and we are dialing in his Gravel Bike Fit for some epic endurance races on his schedule 🫡

06/18/2026

Will this “Lime Nebula” paint scheme be the rarest & most sought after color of the new Specialized Crux 5? Only time will tell! 😜

Fortunately for us (and maybe you), we have one size 56cm left. Click the link in our bio for our full inventory of the new Crux 5 💪😎

Yes, that’s a 2.25” tire (54mm measured width) shown on the frame. Is that enough tire clearance for you?

06/18/2026

Up close & personal with the new S-Works Crux 5 in the mesmerizing “Agave Grey / Photon Tint Over Silver Dust” paint scheme.

We have one 56cm left IN-STOCK. Click the link in our Bio to see our full inventory of the new Crux 5 🫡

06/09/2026

Ever wonder what the Starting Line of a Mountain Bike Race sounds and looks like?

Here are a few Starts from Sunday’s The Heartbreaker MTB Race at Creve Couer Lake Park’s Bootlegger Trail.

What makes this Race the local STL favorite? Outside of the beautiful scenery at Creve Couer Lake Park, the Trail and Course are beginner friendly, making it a perfect opportunity to try out MTB Racing for the first time! Great vibes, great weather, a family friendly atmosphere, and an encouraging Community. What more can you ask for?

Photos from Heartbreaker MTB Race's post 06/08/2026
06/06/2026

What’s a 21 pound 2 ounce full-suspension mountain bike look like?

Check out Dan’s S-Works Epic 9 Ultralight LTD with several modifications from stock to better match his needs as an Elite XC rider. Check out the build kit below:

Frameset: S-Works Epic 9 Ultralight LTD
Brakeset: XTR 9220/9200
Rotors:
Crankset: eeWings
Tires: 2.4 Aspen / 2.4 Rekon Race
Seatpost: Roval Control SL rigid carbon

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17089 N. Outer 40 Road Suite 137
Chesterfield, MO
63005

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 4pm