10/27/2026
If you ever got the chance to watch Purina Ambassador Charlie Cole, now-retired AQHA World Champion trainer and owner of High Point Performance Horses, step into the ring, you may have thought you were watching a rider with all the confidence in the world.
But that wasn’t always the case. “For the first four or five years that I showed, I would get so, so nervous,” says Charlie, referring to his start at age 14. Now with a legendary show career under his belt, he’s got some advice for his younger self. “If you prepared and practiced, and you’ve done your job, you just have to be confident and enjoy the ride.”
Gratitude helps, too. “How lucky am I that I made a living riding horses? I get to work with these amazing creatures and amazing people.”
The consistent through line for Charlie has been the horses. “I love the horses,” he says, “I talk to most of them. I like to make a connection with them.”
And it’s not because they’re easy. In fact, Cole says he likes the challenge of working with a spooky horse. “I won my first world championship on this gray mare that was as spooky as you can be and worked it out.” He adds, “Horses aren’t machines.”
His tips for someone working with a challenging horse are simple. “You have to take each horse as an individual. They have different ways of learning, reacting and paying attention. I don’t put them all in the same box and I try to bring out their talents. Every horse has a job — it's about finding the event, the classes or the rider that fits them.”
For Charlie, being an animal person means getting on the same level with them. “Animals are so intuitive and so smart,” he says, “They bring joy and unconditional love. Especially horses, they want to please and make connections.”
While he remembers rides in his career that didn’t go well — “I know who's to blame, and it's not the horse,” he says — he more fondly remembers his final ride at the AQHA World Championship Show. “I was so in the zone, and I knew it was my last ride. I was in a good place mentally, and I told myself: ‘Wow, I’m going to enjoy every moment of every step.’”