Show Up Fitness

Show Up Fitness

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Show UP or SHUT UP! Are you frustrated because you can’t see your abs? Are your arms and legs lacking definition? Do you want to perk up your butt?

Still struggling with doing a pull-up? Tired of being called skinny fat? Have you tried a trainer who makes you workout more and eat less? Stop all that non-sense and learn to exercise properly- Show Up Fitness is for YOU! You’re going to learn how to squat, press, dead-lift, hip thrust, sprint, and jump properly. Every Show Up Fitness trainer has over six-months of hands on training in anatomy, p

06/05/2026

90% of personal trainers quit within 12–24 months.

Most don’t fail because they lack passion.

They fail because they follow the same path everyone else does:

1. Buy a textbook certification.
2. Memorize information for a multiple choice exam.
3. Start training real people with little to no supervision.

Understanding your own body is one thing.

Understanding how to assess, program, and coach dozens of different bodies with different goals, injuries, and limitations is something entirely different.

That’s why we created the SUF CPT.

You’ll learn how to:
• Assess real clients
• Program with confidence
• Understand movement and pain
• Network with fitness professionals, DPTs, and RDs
• Build multiple streams of revenue and master sales
• Turn your passion for fitness into a sustainable career

Anyone can get certified.

Very few become successful.

If you’re a SUF CPT, share your story below. Let’s reconnect and continue building the best certification in fitness.

KEEP SHOWING UP.

06/04/2026

“I didn’t get into training to become a salesperson.”

Ok Chad, but can you name the rotator cuff muscles? The 14 muscles around the knee? What’s the name of the DPT or RD you consult with regularly?

The basics are what drive success.

Competence builds confidence.

Confidence builds trust.

Trust leads to referrals, retention, and MORE SALES!

The best trainers aren’t the ones chasing sales scripts from Pedro sitting on his Ferrari telling you to buy his business coaching for $7,500.

We're the ones who know their craft so well that clients naturally want to work with them.

And the more people you surround yourself with who are smarter than you, the more your network and net worth grow.

Who’s struggling with their assessment process?

Join me Monday at 7:00 AM PST for Mentorship Monday where we’ll break down how to better assess your clients, improve your coaching, and ultimately grow your business.

Comment MENTORSHIP to join.

KEEP SHOWING UP! 💪

06/03/2026

Before we start getting into the weeds about what your favorite influencer is preaching, have you actually tracked your calories for a week straight?

Don't shoot the hunkenger - get it 😂 🤠

Photos from Show Up Fitness's post 06/02/2026

4 years ago, we started hosting hands-on learning seminars for personal trainers.

Fast forward to today:

• 50+ seminars taught
• 30+ hosted at Life Time Fitness locations
• International (Toronto)
• Over 750 trainers LEVELED UP & INSPIRED!

Here’s what we’ve learned:

Most trainers aren’t searching for another certification.

They’re searching for community.

They’re searching for confidence.

They’re searching for answers on how to make this a real career.

They’re wondering if they’re good enough.

They’re nervous about charging what they’re worth.

They’re tired of trying to figure it all out alone.

That’s why our team dedicates these 10-hour weekends to helping trainers become more confident, more competent, and more connected to actual humans who are trying to achieve the same goals.

Upcoming Seminars:

📍 Austin | June 19-20
📍 Miami | July 24-25
📍 NYC Nutrition Seminar coming soon with
📍STL 1st Phorm 😈

Topics include:

• Assessments around pain
• Programming w/ trainer engagement
• Pain & the Biopsychosocial Model
• Soft Tissue Mobilization
• Nutrition Coaching & streams of revenue
• Sales & Anatomy

If you’ve attended a Show Up Fitness seminar, comment below:

1. Which seminar did you attend?
2. What was your biggest takeaway?
3. How has it impacted your career?

I’d love to hear your story.

Gym owners and fitness managers: Want Show Up Fitness to host a seminar at your facility? Send me a DM.

KEEP SHOWING UP!

05/30/2026

CA programming with this big hunk (his mom was teaching me naughty words in espanol 😝 - look at him crack up!)

Core pattern followed by an accessory for rehab to strengthen hip flexors & abductors.

He hasn't lifted in over a month so that's when I'd regress from a CCA to a CA.

Still core patterns. Still progressive overload. Programming within SUF-CPT makes your life easier as a trainer.

No stability or bosu balls. Just results.

KEEP SHOWING UP!

05/29/2026

One of the best parts about traveling around the US is checking out new gyms and training with other trainers.

is a FREAK!

I swore that hill was at least 19-football fields long 😝. Can't let age hold you back from at least trying!

KEEP SHOWING UP!

05/27/2026

Check out the full episode on YouTube: Why You’re Fat Part 2.

This is one of the reasons I don’t include in depth nutritional guidance within standard personal training.

(Most) people are absolutely CLUELESS on:
• what a calorie actually is
• the first law of thermodynamics
• and how quickly calories add up

The majority of people following this page are trainers… and even the BEST guess was still 22% off.

Where people get their panties & jockstraps in a bundle is by misunderstanding what we’re saying.

NO, you do not need to count calories and weigh food for the rest of your life.

But you DO need to become better at estimating intake.

It’s awareness.

Does everyone need a financial advisor?
No.

But if you’re $200,000 in debt, the first thing we’re doing is analyzing where your money is going before making adjustments.

Nutrition coaching is the same.

Becoming a nutrition coach is much more than macro calculations. It’s about:
• behavior change
• communication
• understanding metabolism
• building sustainable habits
• and creating a superior referral network with professionals like RDs

That’s what we teach inside the SUF-NC certification.

KEEP SHOWING UP!

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Location

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Santa Monica, CA

Opening Hours

Monday 6am - 10pm
Tuesday 6am - 8pm
Wednesday 6am - 10pm
Thursday 6am - 8pm
Friday 6am - 8pm
Saturday 7am - 5pm