Val Surf

Val Surf


‘From Boat Covers to Surf Trunks’...This week we are so lucky to have Dale Rhodes - Senior VP of Katin as this week’s guest.
Dale’s path to success began at 17 years-old, when he worked in the retail industry at MGA (Guess Jeans) GUESS, Camp Beverly Hills Camp Beverly Hills, and Val Surf Val Surf. It came naturally for him to style celebrities and work directly with clients. It was then – during the hot trend of Guess in the 80s – that Dale paved the way for his future accomplishments in the apparel
Michelle & Dale cover LA in the 80’s, the 68 history of Katin USA, pivoting through the pandemic, buildout strategies - the importance of the storytelling attached to it - his advice on new business owners & how he gives back by filling his spiritual bank (we love this!) by working with his chosen charity A Walk on Water A Walk On Water, who work with children with different needs by providing surf therapy & empowering them with a feeling of pride and accomplishment, as they unlock their inner athlete through the emotional and incredibly transforming experience of surfing. 🚨Please take a moment to check out links in the episode show notes to find out how to get involved 🙏
MC Design Collaboration
Bike Club Year In Review: Best of 2021
To those who may be unaware, I started Grizzly Griptape in 2001 when I was 11 years old. Getting together with friends that I looked up to and making something out of nothing. It all began with Grizzly Grease and making a mess out of Hayden Biener’s mom and dad’s kitchen. We gave it away to our friends and made the first sale to Val Surf (the first skateshop in history). My dad bent small pieces of metal and glued them into a 2x4 which became what is known as, the OG Bear. The logo was not drawn, it was crafted. This passion then sat in the back of my mind until I was 20 years old. Crossing paths with Nicky Diamonds he supported my vision with an opportunity. Overnight, I became a business owner and licensed my company to Diamond Supply Co with Nick and Sean Apgar as my business partners. Together, we sat down and designed the GRIZZLY stamp logo. Thanks to Rob Dyrdek for also supporting my vision, he debuted my brand to the world on his MTV show . With high demand, Grizzly was one of the fastest growing companies in the skateboard industry.

I didn’t start a brand, I built a movement. We never tried to be better than anyone else, we just tried to be our best. I couldn’t have imagined that this would have ever happened ... AND NOW IT HAS BEEN 10 FU***NG YEARS OF GRIZZLY GRIPTAPE.

And it’s all thanks to “YOU”! 🐻🙏🏽.

Follow your dreams and never give up. I support you the same way you have supported me.

With the most sincere love from the bottom of my heart,

Hey, Val Surf! How many people on planet Earth have gotten MARRIED in a Val Surf t-shirt? Harrison Gordon did! And to celebrate, they went surfing! (June 2020.)
Hey Val Surf, you're mentioned in this video!
I remember shopping in that first store. After I returned from Viet Nam I went to that store and Mark helped me pick out a great stick.
Keen Ramps hooked us up with the obstacles and made an edit of everyone ripping at the Flaco 2 release party Val Surf 🙏
The 1 minute edits for the fine folks @ Clutch Distribution and their upcoming Magalog #2 (i was going to produce) are all done….. swooped me up so that is a project that will never be finished but the 10 minutes that were produced we're pretty damn sweet nonetheless....

Lets start it off.....

hard to believe i started the 4WBS website 5 years ago? While i completely ignored it for the last couple years i decided to re launch it with a fresh new look for it’s 5 year anniversary!
What would be better than starting from the first “ABOUT” blog and working your way to the present…..
Hey, Val Surf! I mentioned you guys and your knowledgable and awesome staff in this article:

Forever Since 1962!!! Follow us on Instagram @valsurf1962

Operating as usual

Photos from Val Surf's post 09/15/2023

This random guy stopped by to check out new shoe for Hard to tell but he really seems to like them ✅✅

Photos from Val Surf's post 09/15/2023

Today. Valley Village and VALSURF.COM The wait is finally over. 🙏


💝💝It’s raining pink 💝💝


Please join us this Saturday at the Valley Village location. We’ll have food, mariachi, prizes, good peeps and good times 🎉🎉


We’re doing it again!!! Storewide sale, back to school, end of summer, it’s crazy hot, WHATEVER YOU WANT TO CALL IT! Tell your friends. Tell your neighbors. ❤️




Go Skate day, join us and our friends from at Valley Village for some tacos and goodies. Then we’ll hit the noho park. It’ll be fun. Come by 😘


Had your eye on a board but keep thinking nahhhhhhh I’m not sure how it’ll surf? Well school is out so we’re here to help you not think. 👌👌 come by next week and demo some shred sleds! All thanks to


Cell 63 video. Friday. At VV store. 7pm.


I’m very proud to announce that we officially have in stock at Valley Village. Kevin has worked for us and been a friend of the shop for so long, we are all so proud to carry HIS company. Congrats we’re so stoked for you ✅


Easter is here and we’re hiding an Egg. We’ve got a very special Fos board that we’re giving away to one lucky egg winner. Any purchase of a deck or set of gets you an egg with a raffle ticket inside it for a chance to win this beauty 🥰 Thanks !!


Matt Biolos’ all new surf inspired ripper. The Rocket features a brand new shape, progressive elliptical sidecuts paired with a powerful set back camber and stance to create the ultimate hard pack carving power trenching machine. An easy initiating and extra  oaty early rise nose and powerful poppy tail rip through the storm and shine in every condition on the mountain. A mid wide shape has lots of planning surface explodes through no toe drag power turns and  oats the soft stu . A  rm  exing, sustainable Aspen/Paulownia wood core, rugged sintered base and eco-sublimated graphics will have you blasting around the mountain all year long. This Rocket is balanced to perfection and always ready for lift off.


New shop decks celebrating our 60th anniversary ✅✅ big dawgs only baby


We’re so stoked about this 🥰🥰


Just in time for Christmas. X ❄️🎄


Sign up to reserve your spot at the Nike SB 20th Anniversary Exhibition. Taking place at 905 S. Hill St in Downtown LA, the Exhibition is open for one day only - December 18. You can sign up during our Valley Village store hours with your Nike+ Account for a spot to visit this special SB Exhibition. Each Nike+ Member signing up can bring 2 friends to the Event. If you don’t have a Nike+ Account, you can create one for free instore or at Sign Ups will close on Wednesday December 1 or when the event reaches capacity.


Last 24 hours to get 20% off Firewire Surfboards. Even on Special Orders. At all Val Surf locations


Well, as much as we’re not fans of the whole Black Friday nonsense, we are fans of an excuse to hook our customers up with a deal instead of watching y’all get trampled over a new 275 inch TV at the mall. Come visit us instead. We play better music. (Also, we ain’t opening early but feel free to bring us coffee 😵)


Our friends at gave us some goodies away. At valley village, free goodie with any krooked deck purchase. While supplies last. ✅


Hey friends. Today is our 60th birthday. There’s no counting how many customers, friends, and employees that have come through these doors in those 60 years but it’s been a LOT. We would like to thank every one of you. This isn’t possible with out you all. It sure is lovely how a bunch of “individual” sports can turn into such a giant insane community/family. Here’s to another 60 🥂!!!


106 💙


SO PROUD. ❤️❤️❤️


It’s BACK TO SCHOOL time again friends! And to celebrate, we’re doing our first full store sale in years! This SAT and SUN, all locations. Some exclusions apply. 🎉🎉

Photos from Val Surf's post 07/29/2022

Grant and Rowan were nice enough to stop by and clock in for a bit. We’re so thankful we decided to do a sale on ALL DLX BRAND DECKS!! Today and Saturday at the VV location any Real, Krooked, or Anti Hero decks are all 25% off!!! Plus purchase any DLX product and you’ll be entered to win the signed Grant Taylor deck. PLUS PLUS we may have some freebies to give away with purchases 🤘🤘 Thanks ❤️

Photos from Val Surf's post 07/20/2022

New season colors are 👌👌👌


Tomorrow. Tuesday. Go Skate Day. Stock up on wood day. 🎉🎉


Let’s do this the ol’ fashioned way!


Come out and and join us for the 1st Annual Tory Carlon Memorial event at Lucky Luke Brewery on Saturday June 4th. The Co****le tournament
check in starts at 11am. Bags fly at 11:30. You can sign up early by scanning the QR code on the flyer or down loading the app Scoreholio and
searching for the event. You can also sign up on the day of at check in using Venmo for payment.
Or just join us with friends and family. There will be food trucks, craft beers, and a silent auction/raffle benefitting Mental health awareness. One of the best support features and least funded
assets to LACOFD in regards to mental health is our Support dogs Echo and Ava. These dogs have brought comfort and support on many occasions
to Heidi Carlon, her daughters, and many of us thanks to FFPM Jake Windell and Capt. Don McLaughlin. Lets take care of those that take care of us.


Hi friends. A very longtime friend of ours and ex employee has ran into some tough times. His son has been battling leukemia bravely and needs our help. If anyone can find time, they’re doing a crucial blood drive on June 13th. Thanks in advance. ❤️❤️




.ratz is heading back to Minnesota for good this time. It’s been a good run. Thanks for everything. We’ll see ya when she gets a little frosty up der. 😘


Good morning and happy Easter! Hop on in to the valley village for special egg hunt today!
We’ve hidden eggs all around the store and they’re all filled with surprises 🐣
Store HouRs 11-4 today 🐰🐰


We’re raffling of this amazing one-of-kind Easter Egg deck. We’ll be donating all the entry money to which is an amazing charity. You can buy a raffle ticket in store at VV, or PayPal us at [email protected] $5 per entry, up to 3 entries. Watch our story for more info.


The good stuff 🤌

Photos from Val Surf's post 02/25/2022

This is Milo Faure, a straight A high school student hailing from Malibu, CA who spends most of his free time in the ocean. If you frequent any of our Northern LA surf spots you’ve for sure seen this regular footer in the water. He’s the kid ripping the spot, punting huge airs, and smiling ear to ear. After watching him win the Malibu 14U division for at pumping first point, Malibu we knew it was time to make the call to his folks to get him on our squad. WELCOME TO THE TEAM MILO!


Alright y’all! Our friends at and are doing a rad scavenger hunt sort of deal. We’re hiding two tokens (pictured in our story with Gal) somewhere around north Hollywood. We’ve got a secret mystery guest out hiding them currently. If you find one, head over to valley village Val Surf!


We’ve been around the block a few times and we wanna thank you all for hanging with us. We wouldn’t be here without ya. ❤️




Converse has struggled a bit to ship lately. We’re stoked we have a full stock of classic chucks for holiday. Thanks ✅✅❤️

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Alright y’all! Our friends at @volcomskate and @cjcollinsskate are doing a rad scavenger hunt sort of deal. We’re hiding...
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4810 Whitsett Avenue
Los Angeles, CA

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm
Sunday 11am - 6pm

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