01/08/2026
🌪️ New In | Saucony Hurricane 26 🌪️
Designed for runners who want a plush, stable ride without sacrificing comfort, the Hurricane 26 builds on the success of its predecessor with a softer, smoother and even more luxurious running experience.
🆕 What’s new in the Hurricane 26?
✔️ New IncrediLux superfoam delivers an even softer, lighter and more energetic ride than before, providing exceptional comfort over every mile.
✔️ Updated dual-foam construction, pairing the premium superfoam with a supportive PWRRUN frame to create a stable platform without the need for a traditional medial post.
✔️ Refined engineered mesh upper improves breathability while offering a secure, adaptive fit.
✔️ Improved heel-to-toe transitions help create a smoother, more effortless stride.
✔️ Wider base for more stable landings and more equal weight distribution.
🏃 Who is it for?
✔️ Runners looking for maximum cushioning with stability
✔️ Long runs and marathon preparation
✔️ Anyone who overpronates or simply enjoys extra support without a firm, intrusive stability element
The Hurricane 26 proves that support doesn’t have to feel heavy or restrictive. Instead, it offers a beautifully cushioned ride with subtle guidance, making it one of Saucony’s most comfortable stability shoes to date.
📍 Available now in-store and online now.
27/07/2026
With race season fast approaching, looking at what foams brands use in their different models can often get quite confusing, we have created a short explainer to help you out! Click the link on our page to read more! 🏃♀️🏃♂️
https://www.alpharunning.co.uk/blogs
21/07/2026
With Lichfield 10K only a couple of months away it’s time to be looking those new shoes to help you set your next PB! Click the link in our story or bio to find out which will help you smash your goal! From PEBA foams to nylon and carbons plates we have you covered!
16/07/2026
🚨 New In | HOKA Clifton Pro 🚨
Meet the newest member of the Clifton range – the HOKA Clifton Pro, now available in-store and online.
🆕 What makes the Clifton Pro different?
✔️ ProGlide+™ Supercritical EVA foam combining comfort with a snappier, more efficient ride
✔️ Lightweight, breathable upper for secure, race-inspired lockdown
✔️ Early Stage MetaRocker™ to promote smooth, effortless transitions
✔️ More propulsive feel than the traditional Clifton while maintaining the comfort HOKA is known for
🏃♂️ Perfect for:
• Daily training miles
• Long runs and marathon preparation
• Making easy/recovery runs more efficient
• Runners who love the Clifton but want a more responsive ride
13/07/2026
For now, we’ll be taking a break while we look at new ways to bring our local running community together.
Our Strava Club will remain active, so keep logging your runs and cheering each other on. 🏃♂️🏃♀️
Thank you again for your support. We hope to see you on the start line again in the future.
02/07/2026
🚨 New In | HOKA Clifton 11 🚨
The next chapter of one of HOKA’s most iconic running shoes has arrived.
Known for its lightweight feel and plush cushioning, the Clifton 11 builds on the success of the Clifton 10 with a smoother, more comfortable ride.
🆕 What’s new in the Clifton 11?
✔️ Refined CMEVA midsole delivering an even softer, more responsive feel
✔️ Updated MetaRocker™ geometry for smoother, more efficient heel-to-toe transitions
✔️ Redesigned engineered jacquard mesh upper for improved breathability and comfort
✔️ Improved outsole durability to help keep you moving for even more miles
🏃♂️ Who is it for?
Whether you’re training for your next marathon, enjoying recovery miles, tackling your local parkrun or looking for a comfortable everyday shoe, the Clifton 11 is built to do it all.
🎨 Available now:
👟 Men’s
• Frost / Black
• Black / Black (Wide Fit)
👟 Women’s
• Frost / Neon Yuzu
• Black / Black (Wide Fit)
The HOKA Clifton 11 is now available in-store and online in men’s and women’s, with both standard and wide fit options.
📍 Available now in-store and online.
04/06/2026
👻 New In | Brooks Ghost 18 👻
One of the world’s most popular running shoes is back! The Brooks Ghost 18 has arrived and is now available in-store and online in both men’s and women’s.
Known for its smooth ride, reliable comfort, and versatility, the Ghost 18 builds on everything runners loved about the previous model with a number of subtle but meaningful improvements.
🆕 What’s new in the Ghost 18?
✔️ Updated DNA LOFT v3 cushioning for an even softer, more responsive feel underfoot
✔️ Refined triple jacquard mesh upper providing improved breathability and comfort
✔️ Improved outsole durability to help handle even more miles
🏃 Why runners love the Ghost:
• Perfect for walking, daily training, long runs and even marathon preparation
• Smooth transitions thanks to Brooks’ trusted cushioning platform
📍 Available now in-store & online
02/06/2026
Running isn’t always fun.
Some days you’re flying.
Some days you’re counting every step until it’s over.
The alarm goes off.
The weather is awful.
Your legs are heavy.
Nobody would blame you for skipping it.
That’s the difference.
Not talent.
Not speed.
Not natural ability.
Discipline.
The willingness to keep showing up when motivation stays at home.
Every runner knows that feeling. The moment you want to stop, slow down, or turn around.
But you don’t.
And that’s where progress lives.
🏃♂️🏃♀️ Keep showing up.
Keep putting one foot in front of the other.
The results will follow.
02/06/2026
☀️ SUMMER RUN CLUB ☀️
Looking for some motivation to keep moving this summer?
Join us every Tuesday evening for our weekly social run from Alpha Running. Whether you’re chasing a new PB, returning to running, or just fancy some company on your miles, everyone is welcome.
📍 Meet at Alpha Running, Lichfield
🕡 6:30pm
🏃 5km route (2 laps of Beacon Park)
👟 All abilities welcome
No pressure. No judgement. Just a friendly group of runners enjoying the summer evenings together.