What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm Saturday 9:30am - 5pm Sunday 12pm - 4pm

Alpha Running

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Alpha Running

MOTION GAIT ANALYSIS
£20 or free when purchasing shoes on the same day

MOTION GAIT ANALYSIS
is by booking FREE when buying shoes or £20 without purchase
Please book at https://book.timify.com/services?accountId=5fc27650a42f6d11edafecd4&hideCloseButton=true
or call us on 01543 410622

17/09/2026

From Saucony to Hoka, New Balance and Brooks, whether you’re looking for your next race day shoe, a daily trainer or something in between we’ve got you covered.
Come in store or shop online whilst stocks last on this limited offer!

16/09/2026

🏃 END OF SEASON SALE 🏃

We’re making way for the new season, which means some BIG reductions on selected running shoes.

Saucony • Brooks • HOKA • New Balance

👟 Shoes from £100
🔥 Selected pairs reduced by up to £120
💥 Including £250 → £200, £230 → £140, £240 → £120 and plenty more.

Sizes and availability are limited, and when they’re gone, they’re gone.

14/09/2026

Congratulations to everyone competing in events over the weekend!!

Let us know how you did, we’d love to know!

08/09/2026

🌲 NEW IN | Saucony Guide TR 🌲

The stability you know. Now ready for the trails. 👟

If you already love the Guide 19, the Guide TR will feel instantly familiar. It keeps the shoe’s cushioned, supportive platform and stable ride, but adds the grip, protection and durability needed when the pavement ends and the trails start.

🆕 So, what’s changed?

🛞 PWRTRAC outsole
The biggest difference is underneath your feet. The Guide TR features a durable PWRTRAC outsole with 3.5 mm lugs, giving you more traction on dirt paths, gravel and light trails while still being comfortable enough for sections of road.

🛡️ More rugged upper
A high-tenacity mesh upper provides a more durable construction and added protection in high-abrasion areas, while still allowing the shoe to remain breathable and comfortable.

🦶 The Guide TR retains the broad PWRRUN cushioning platform and CenterPath technology that makes the Guide 19 such a popular everyday trainer.

🏃‍♂️ What is it good for?

🌳 Trail running
🛣️ Road-to-trail runs
🏃 Long runs on mixed terrain
🌧️ Wet and changeable conditions

And for those wanting even more protection from the elements, there is also the Men’s Guide TR in a GORE-TEX version, making it a great option for even wetter and muddier conditions.

📍 Available now in-store & online.

28/08/2026

Just a friendly reminder about the food festival this weekend. Parking can be problematic - so please allow some extra time for your appointment this weekend.

Our closing hours also changed for bank holiday Monday 10-4pm

20/08/2026

⚡ NEW IN | New Balance SuperComp Rebel ⚡

Designed to bring the feeling of a super shoe into your everyday training, the SC Rebel combines New Balance’s newest performance technology with a platform that’s built to handle more than just race day.

🆕 What’s inside the SC Rebel?

🚀 New Infinion foam
New Balance’s latest performance foam provides a combination of cushioning, responsiveness and energy return, helping you maintain that lively feeling mile after mile.

⚡ Precision-engineered propulsion plate
A strategically positioned propulsion plate works with the midsole geometry to create a more powerful, snappy feeling through toe-off — giving you that extra push when the pace increases.

🔄 Rockered geometry
The updated rocker profile encourages smooth, quick transitions from landing to toe-off, helping make faster running feel more effortless.

🪶 Lightweight construction
At approximately 218g for a men’s, the SC Rebel delivers an impressive amount of technology without feeling bulky.

🏃 What is it good for?

The SC Rebel is designed to be incredibly versatile:

⚡ Tempo & threshold sessions
🏃 Interval & speed sessions
📈 Progression runs
🛣️ Long runs at marathon efforts
🏁 Racing for runners who prefer a more versatile training shoe

So, whether you’re chasing a PB, preparing for a race or simply want to make your training miles feel a little faster… The SuperComp Rebel is ready to help.

📍 Available now in-store and online

14/08/2026

For those who don’t get along too well with gels, whether that is due to the consistency or they simply don’t sit well it can often be challenging to find other options which help give you you the same results. We have compiled a list of the best alternatives, let us know if we have missed any or what your favourite ones are!
Click the link below to read our favourite options 😄🏃‍♂️🏃‍♀️
https://www.alpharunning.co.uk/blogs/best-alternatives-to-gels-

06/08/2026

Here is the brand new Saucony Hurricane 26! With its new cushioning and increased stack height Saucony EU still manages to reduce weight and bring more bounce compared to the 25. Read our review by clicking the link below!
https://www.alpharunning.co.uk/blogs/saucony-hurricane-26-review

01/08/2026

🌪️ New In | Saucony Hurricane 26 🌪️

Designed for runners who want a plush, stable ride without sacrificing comfort, the Hurricane 26 builds on the success of its predecessor with a softer, smoother and even more luxurious running experience.

🆕 What’s new in the Hurricane 26?

✔️ New IncrediLux superfoam delivers an even softer, lighter and more energetic ride than before, providing exceptional comfort over every mile.
✔️ Updated dual-foam construction, pairing the premium superfoam with a supportive PWRRUN frame to create a stable platform without the need for a traditional medial post.
✔️ Refined engineered mesh upper improves breathability while offering a secure, adaptive fit.
✔️ Improved heel-to-toe transitions help create a smoother, more effortless stride.
✔️ Wider base for more stable landings and more equal weight distribution.

🏃 Who is it for?

✔️ Runners looking for maximum cushioning with stability
✔️ Long runs and marathon preparation
✔️ Anyone who overpronates or simply enjoys extra support without a firm, intrusive stability element

The Hurricane 26 proves that support doesn’t have to feel heavy or restrictive. Instead, it offers a beautifully cushioned ride with subtle guidance, making it one of Saucony’s most comfortable stability shoes to date.

📍 Available now in-store and online now.

Address

10 Market Street
Lichfield
WS136LH

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm
Saturday	9:30am - 5pm
Sunday	12pm - 4pm

Telephone

+441543410622

Website

http://www.alpharunning.co.uk/, https://strava.app.link/dncZHjKRq0b

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