Alpha Running

👻 New In | Brooks Ghost 18 👻

One of the world’s most popular running shoes is back! The Brooks Ghost 18 has arrived and is now available in-store and online in both men’s and women’s.

Known for its smooth ride, reliable comfort, and versatility, the Ghost 18 builds on everything runners loved about the previous model with a number of subtle but meaningful improvements.

🆕 What’s new in the Ghost 18?

✔️ Updated DNA LOFT v3 cushioning for an even softer, more responsive feel underfoot
✔️ Refined triple jacquard mesh upper providing improved breathability and comfort
✔️ Improved outsole durability to help handle even more miles

🏃 Why runners love the Ghost:

• Perfect for walking, daily training, long runs and even marathon preparation
• Smooth transitions thanks to Brooks’ trusted cushioning platform

📍 Available now in-store & online

Running isn’t always fun.

Some days you’re flying.
Some days you’re counting every step until it’s over.

The alarm goes off.
The weather is awful.
Your legs are heavy.
Nobody would blame you for skipping it.

That’s the difference.

Not talent.
Not speed.
Not natural ability.

Discipline.

The willingness to keep showing up when motivation stays at home.

Every runner knows that feeling. The moment you want to stop, slow down, or turn around.

But you don’t.

And that’s where progress lives.

🏃‍♂️🏃‍♀️ Keep showing up.
Keep putting one foot in front of the other.
The results will follow.

☀️ SUMMER RUN CLUB ☀️

Looking for some motivation to keep moving this summer?

Join us every Tuesday evening for our weekly social run from Alpha Running. Whether you’re chasing a new PB, returning to running, or just fancy some company on your miles, everyone is welcome.

📍 Meet at Alpha Running, Lichfield
🕡 6:30pm
🏃 5km route (2 laps of Beacon Park)
👟 All abilities welcome

No pressure. No judgement. Just a friendly group of runners enjoying the summer evenings together.

Mental Health Awareness Month 💚

Sometimes the hardest part is just getting out the door. So let’s do it together.

Join us at Alpha Running Lichfield for a relaxed, friendly 5km community run around Beacon Park on Tuesday 26th May at 6:30pm.

This isn’t about pace, PBs or experience. It’s about movement, fresh air, conversation and supporting each other through the simple power of running together.

Whether you run every day, jog occasionally, or are thinking about joining your very first run club, you’ll be made to feel welcome.

📍 Alpha Running Shop, Lichfield
🏃 5km Social Run
⏰ 6:30pm Start
💚 All abilities welcome

Bring a friend, come on your own, or just come for the atmosphere.
A small step, a few miles, and hopefully a better headspace.

🚨 New In | Hoka Skyward X 2 🚨

Maximum cushion. Maximum propulsion. The all-new Hoka Skyward X2 has arrived at in-store and online!

Designed for runners who want an ultra-plush ride without sacrificing performance, the Skyward X2 combines premium PEBA midsole cushioning with innovative plate technology to create one of the smoothest and most efficient rides yet.

🆕 What’s new in the Skyward X2?

✔️ Updated dual-layer foam system for an even softer, more energetic feel underfoot.
✔️ Refined convex carbon fibre plate geometry for smoother transitions and enhanced propulsion.
✔️ Improved creel jacquard upper construction for breathability, comfort, and lockdown
✔️ More stable platform making it more confidence-inspiring over long distances

🏃‍♂️ What is it good for?
• Long training runs
• Recovery miles
• Marathon preparation
• Runners wanting premium cushioning with a fast, rolling feel

🎨 Available colours:
👟 Men’s – Grout / Cobalt
👟 Women’s – Lilac Cream / Tangerine Glow

Just a reminder about the food festival this weekend.

Sir David Attenborough may not be directly linked to running… but he’s helped millions of us appreciate the planet we run through every single day 🌍

From forests and coastlines to mountains, lakes and trails, his work has reminded us just how incredible the natural world really is.

As runners, we’re lucky enough to experience some of the most beautiful places on Earth under our own feet. That connection to nature is something Sir David has spent a lifetime protecting and sharing with the world.

Celebrating 100 years of Sir David Attenborough.
A voice, a legacy, and an inspiration to generations.

Thank you, Sir David 💚

Big day. Big energy. 🔥

To everyone toeing the line at the London Marathon 2026… this is your moment. Months of graft, early alarms, long runs in all weathers… it all comes together now.

Run smart. Dig deep. Enjoy every second (even that bit).

We’ll be cheering you on every step of the way 👏

Good luck from all of us at Alpha Running.
You’ve already done the hard part 💪