Nic Santa Coaching

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HIGH CARE | HIGH STANDARDSReflecting on how you lead.The best way I can describe my leadership style is high support, hi...
24/09/2026

HIGH CARE | HIGH STANDARDS

Reflecting on how you lead.

The best way I can describe my leadership style is high support, high accountability. I’ve never naturally been the type of leader who wants a big divide between myself and the team. I like being close to my team and building genuine relationships with the people I work with.

I want to understand them, invest in their development, enjoy the journey together and create an environment where people know they’re valued and supported. But that closeness also comes with high standards.

If something isn’t right, I’ll address it. If someone needs challenging, I’ll challenge them. If a difficult conversation needs having, I won’t avoid it just because we’re close.

I actually think the relationship makes those conversations easier. When there’s genuine mutual respect, people understand that accountability isn’t an attack. They know you want them to succeed and understand the bigger picture, the standards of the organisation and what you’re all trying to build together.

That’s probably where the transformational leadership side comes in. I don’t just want people to work for my businesses; I want to develop them, give them responsibility and help them become better coaches, baristas, leaders and people.

Something I’ve taken from my time in the Army is the importance of making sure people understand the operation and your intent. Develop them, trust them and give them responsibility and freedom to operate, while maintaining standards and accountability.

I’ve tried being more distant and more formal because sometimes you think that’s what a “boss” is supposed to look like. It just doesn’t come naturally to me.

My natural style is much closer to high care, high standards.

Support people without becoming soft on standards. Demand a lot from people while giving them the support to achieve it. Be close enough that they know you genuinely care, but strong enough to have the difficult conversation when it’s needed.

For me, the relationship and the accountability can exist together — and I think they’re stronger because of each other.

Dealing with imposter syndrome can be the key to success.At pretty much every stage of my career, military, coaching, sp...
16/09/2026

Dealing with imposter syndrome can be the key to success.

At pretty much every stage of my career, military, coaching, sport and now business, I’ve dealt with imposter syndrome.

For years, I thought the next achievement would make it disappear.

Before I got promoted to Staff Sergeant, I remember thinking:

“When I get promoted, I’ll finally feel like I belong here.”

I got promoted. Nothing changed.

I dragged myself through a 3-year Master’s degree in my spare time thinking:

“Once I’ve got the degree, I’ll feel like I actually know what I’m talking about.”

I graduated. Nothing changed.

In grappling, I thought:

“When I get to brown belt, surely I’ll start to feel senior and like everything is clicking.”

Brown belt came. The feeling stayed.

Business has been exactly the same.

I’ll achieve something I’ve been working towards and think it’ll give me that confidence and reassurance.

Instead, I just move the goalposts.

And the imposter syndrome comes with me.

It’s only really over the last year or two that I’ve realised something:

I don’t actually want it to go away.

The key for me is that I never let it stop me from having a go.

I’ll still back myself.
I’ll still take the opportunity.
I’ll still believe I can figure it out.

But that little voice questioning whether I’m good enough keeps me on my toes.

It makes me prepare.

It makes me learn.

It makes me work harder.

And most importantly, it keeps me modest in my craft.

I’ve always been wary of people who are overly confident and completely certain they’ve got it all figured out. That approach has never aligned with me.

So if you’re dealing with imposter syndrome, maybe the goal isn’t to get rid of it.

Embrace it.

Keep pushing through the challenge regardless.

And when you finally start feeling comfortable, like you belong and you’ve got it figured out…

Move the goalposts again.

Get uncomfortable.

Go again.

11/09/2026

POV: Rory’s had enough of my feedback!

Good morning with the boys. 🤣🤣

Playing around with some ballistic movements, power work into conditioning.

Some life with these boys

6 months of ELEV8 Maghull.You can see the gym.You can see the sessions.You can see the numbers growing.But what we’ve cr...
11/09/2026

6 months of ELEV8 Maghull.

You can see the gym.
You can see the sessions.
You can see the numbers growing.

But what we’ve created here goes much deeper than that.

It’s the culture.

Culture isn’t a statement in a document. It’s the standards, behaviours and values we live by every single day

It’s knowing people’s names.

It’s welcoming the new person walking through the door who might be nervous about their first session.

It’s coaching every person in the room with the same energy and attention.

It’s working hard, without ego.

It’s having standards and holding each other to them.

It’s celebrating someone else’s progress as much as your own.

It’s caring about the development of our coaches just as much as the development of our athletes.

It’s investing time into our team, sharing knowledge, giving feedback and constantly pushing each other to become better coaches.

It’s coaches who genuinely care about the people they coach, and members who genuinely want the people around them to do well.

That’s the product.

Yes, we provide Strength & Conditioning.
Yes, we want to make people stronger, fitter, healthier and more capable.

But the way we achieve those outcomes matters just as much as the outcomes themselves.

In just 6 months, this group has created something we’re incredibly proud of at ELEV8 Maghull.

And the best part is, culture isn’t something we just write in a document.

It’s something we live and breathe every day.

EP
Athlete of life!

08/09/2026

The importance of partnerships and teamwork can’t be overstated.

When I started ELEV8, I knew I had the knowledge, experience, drive and discipline to make it a success.

But honestly, I couldn’t see much further than that.

I was so focused on surviving the first year or two, delivering a great service, paying the bills and keeping everything moving, that I couldn’t see beyond what was directly in front of me.

My business partners could.

They always spoke about how much they believed ELEV8 could thrive, grow and become something much bigger.

Sometimes, when your head is down doing the work, it takes the right people around you to lift your eyes and help you see the bigger picture.

That’s the value of a strong team.

I’m incredibly proud of what we’re building together and how ELEV8 continues to go from strength to strength.

We’re moving in the right direction 📈

05/09/2026

NEW YOUTUBE VIDEO LIVE 🎥📈

Come behind the scenes with the EP coaching team as we visit all 3 ELEV8 Liverpool sites and give you a look at what goes into EP day to day.

We finish the day with an S&C session with the MMA Academy fight team 🥊

Go give it a watch!

🔗 Link in bio.

Like, comment & subscribe 👊

EP
Athlete of life.

04/09/2026

Hard work coaching these lot 🤣🤣

All jokes aside…

One of the biggest things I’ve learnt through coaching is how to coach with real passion and intensity, whilst understanding that you’re still only a tiny piece of the puzzle when it comes to someone’s success.

I realised this during my time coaching in the Army.

Every battalion I worked with had an outcome that needed to be achieved. And ultimately, that job was getting done regardless of how good the physical preparation was.

My role was to help make that outcome more efficient. Make the individuals more robust. Improve physical performance. And, where possible, help them perform at a higher level.

But I also learnt that physical training wasn’t always going to be at the top of the battalion’s priority list — no matter how important I thought it was.

So you learn to work within that space.

Don’t take yourself too seriously. Understand the bigger picture. But still give everything you can to leave people in a better place physically.

That’s something I’ve carried from 13 years in the Army into civilian coaching and ELEV8.

It’s OK to not live and breathe training.

You’ve got a job. A family. A sport. A business. A life outside the gym.

Our job as coaches is to help training fit into that bigger picture and still get you great results.

And that’s one of the best things about S&C, you can get a pretty big bang for your buck when you’re consistent, train at the right intensity and follow a solid programme.

Training should improve your life.

It doesn’t have to become your life.

EP
Athlete of life.

Some really interesting and exciting meetings recently.At first, they felt like they had come out of nowhere and all at ...
02/09/2026

Some really interesting and exciting meetings recently.

At first, they felt like they had come out of nowhere and all at once.

But then you look back at what has been compounded every single day.

ELEV8 is approaching four years old, built on 13 years of experience.

Four years of delivering the highest standards every day.

The highest-quality coaching, every session.
The right environment, consistently.
And a team that stays true to its principles.

These are easy things to say but when you live and deliver them every day, they compound.

Head down. We keep pushing forward.

Let’s see where this goes 📈

EP
Athlete of Life!

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17 Vulcan Steet
Liverpool
L3 7BG

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