18/09/2026
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PUMA PULLS JOANNA WIETRZYK’S NAME OFF ITS SITE AFTER THE BEIJING HYROX FINISH
Puma has stripped Joanna Wietrzyk’s name off a branded collection on its global shop after the Australian HYROX racer finished a Beijing event Saturday with f***s running down her legs and refused to stop. She won. She posted “a win is a win,” then deleted it. The jokes wrote themselves. “Poo-ma” followed her ambassador pages until the filters on Puma’s site started returning no products under her name.
Wietrzyk, 24, from Melbourne, is a Puma HYROX ambassador. In July she fronted the PWRMODE training line. The metadata for a Joanna Wietrzyk x PUMA range still turns up in search. Click it now and the page says the products were not found. The clothes are still for sale through other links. They just do not wear her name. She still lists Puma Training in her Instagram bio. Puma has not issued a public explanation in the first reports.
HYROX co-founder Moritz Fürste promised rule changes after the course had to close lanes and disinfect. Until Saturday the rulebook punished litter and blowing your nose on the floor. It said nothing about this. Coach Chris Bayens told the sport to knock off the personal pile-on, said nobody in the moment had a script, and said hindsight is cheap. He is not wrong that the pile-on got ugly. He is also not the one who had to mop a finish chute.
The brand math is simple. A sponsor sells grit. It does not sell a biohazard finish photo. Whether Wietrzyk should have been stopped is a race-ops question. Whether Puma wanted her name on the product page after a week of jokes is a marketing question, and the empty filter already answered it.
