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Monday 9am - 4pm Tuesday 9am - 4pm Wednesday 9am - 4pm Thursday 9am - 4pm Friday 9am - 4pm

Blue Fitness

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Blue Fitness

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We provide market leading fitness equipment distributed to the New Zealand/Pacific fitness industry. For Commercial gyms or at home work outs - we can help!

Call us on +64 9 845 0035 or flick us an email on [email protected]. Our Goals:

To be recognized as the NUMBER ONE commercial fitness equipment supplier in Australasia. To be the industry leader in after sales service and product support. To continually support our industry through the development of win/win partnerships with our customers. To provide high quality and innovative education programmes that develop the quality of our industry. To be a socially responsible company which is actively involved in the support of our community. To make a positive contribution to the businesses of customers.

29/10/2026

Two new ways to level up leg day. 🔥

has raised the bar when it comes to training with the addition of two new .builder machines!

💪 Belt Squat: Load up your lower-body training with a squat variation that targets the quads and glutes while reducing the load placed on your upper body.

🍑 Glute Lunge: Take your unilateral training up a notch, building glute strength, improving balance and working each side independently.

Two machines. More training options, and most importantly, more ways for members to build strength and get more out of every session.

New equipment doesn't just fill a gym floor. It gives the members of ATF Three Kings more ways to reach their goals.

Want to upgrade your club's strength offering? Let's talk.

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28/10/2026

Thinking about outfitting your home gym this season?

Let us help you build it out!

The TRX YBell is a 4-in-1 tool designed to replace your dumbbells, kettlebells, double-grip medicine balls, and push-up stands.

HOW: Simply change your grip to switch equipment modes on the fly.
WHY: Get more movement versatility with way less gear!

Save money, save time, save space!

= WIN/WIN!

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27/10/2026

Your home gym should work for YOU. 💪

The secret to sticking with your training? Making it simple, accessible and enjoyable.

Here are 5 tips for creating a home gym you'll actually use:

✔️ Start with your goals. Know what you want to achieve and choose equipment to match.

✔️ Make the most of your space. Find a setup that works for your home, with room to train and store your gear.

✔️ Invest in versatile equipment. Choose quality pieces that support different exercises and grow with your training.

✔️ Create an environment you love. A space that feels good to train in makes showing up that little bit easier.

✔️ Stay consistent. Aim to train 2–3 times a week, focus on good technique and build a routine you can maintain.

You don't need a huge space or endless equipment. You just need a setup that works for you.

Ready to build your home gym and thinking of adding into the mix? Let's get you started.

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25/10/2026

FINAL DAY TO SAVE!

The Labour Day sale ends tonight! Don't miss your chance to save 10% OFF Hyperice, TRX and YBell, including already discounted bundles.

Whether you're ready to level up your workouts or give your recovery routine some attention, this is your last chance to grab a deal.

✔️ Shop Hyperice, TRX and YBell
✔️ Save 10%, even on discounted bundles
✔️ Enter code LABOUR26 at checkout

⏰ Ends tonight, 26 October, at 11:59 pm.

Shop now via the link in bio before the sale wraps up!

While stocks last. Orders placed over the long weekend will be processed from Tuesday, 27 October.

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22/10/2026

Train hard. Recover harder.

This Labour Day weekend, enjoy 10% OFF Hyperice and TRX/YBELL, including already discounted bundles!

Promo Details:

1. Valid from 23rd October until 11:59 pm on 26th October (or while stocks last).
2. Simply add code LABOUR26 at checkout to apply.
3. Only valid during promotional dates.
4. All orders placed over the long weekend will be actioned upon our return on Tuesday 27th October.

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18/10/2026

Compact space?

Not a problem! Chat with our team today to discuss how can enhance and optimise your training space.

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15/10/2026

The Hyperice Normatec ELITE...

Feeling fatigued? Heavy Legs? Sore muscles from running?

Get more out of every Normatec session with ZoneBoost™.

Select from five distinct zones to give the areas that need it most a little extra love.

Interested? Pop in and see our team to try them out.
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13/10/2026

Out with the old…

Our latest install at Onehunga Fire Station brings the Precor Smith Machine to the crew's gym, supporting strength, performance and the physical demands of life on the frontline.

Why the Smith Machine is a great fit:
✔️ Build job-ready strength with squats, presses, lunges and more.
✔️ Train independently with added confidence, thanks to the guided bar path and safety catches.
✔️ Get more out of every session with versatile, full-body training in one machine.
With a job that demands strength, preparation matters and training with the best-in-class equipment from helps massively.

A great addition to a space dedicated to keeping the crew strong, fit and ready for whatever comes next.

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11/10/2026

Back pain? Not anymore.

Soothe tension, reduce aches and increase your range of motion with the power of Venom.

Your lower back will thank us!

Shop now – www.bluefitness.co.nz
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Address

45 Normanby Road, Mount Eden
Auckland
1024

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 4pm
Friday	9am - 4pm

Telephone

+6498450035

Website

http://www.bluefitness.co.nz/

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