The Dawn Collective Consulting

The Dawn Collective Consulting Building the next generation of purpose-driven entrepreneurs through strategy, leadership, and profitable business growth. The Dawn Collective

09/21/2026

There's a big difference.

You can spend 10 hours inside your business and never spend 30 minutes actually working on it.

Clients.
Texts.
Team questions.
Ordering.
Scheduling.
Putting out fires.

You're busy all day—but none of those things necessarily answer:

Where are we going?

That's CEO work.

Give them a practical “CEO 30”

Once a week, spend 30 uninterrupted minutes asking yourself:

10 minutes — LOOK BACK
What worked last week? What didn't? Where did we lose time, money, or energy?

10 minutes — LOOK NOW
What needs my attention this week? What's the ONE issue I keep avoiding?

10 minutes — LOOK FORWARD
What's one decision I can make today that makes next month easier?

Then:

Pick ONE thing and act on it.

Not 17 things. 😂

One.

Caption

Your business doesn't need more of your TIME.
It needs more of your ATTENTION. 👀

There's a difference.

You can work in your business from open to close and still never actually lead it.

Because being busy and being the CEO aren't the same thing.

So here's something I want you to try:

The CEO 30™

Give yourself 30 uninterrupted minutes every week.

💗 10 MINUTES — LOOK BACK
What worked? What didn't? Where did we lose time, money or energy?

💗 10 MINUTES — LOOK NOW
What needs my attention? What problem or decision have I been avoiding?

💗 10 MINUTES — LOOK FORWARD
What's ONE thing I can do now that will make next month easier?

And then comes the important part:

Choose ONE thing and do something about it.

You don't need another 47-item CEO checklist.

Sometimes you need enough quiet to actually see what's happening in your business.

Because the goal isn't to become better at carrying everything.

It's to become better at seeing what actually deserves your attention.

👇 What's getting your CEO attention this week?

SalonBusiness BeautyEntrepreneur BusinessOperations

09/18/2026

Your clients are ALREADY talking about this… 👀

Weight loss. Hormones. Energy. Sleep. Skin. Aging. Wellness. Peptides.

These conversations are already happening in the salon chair every single day.

And that's what makes wellness services such an interesting additional revenue stream for beauty businesses.

You don't have to suddenly become someone you're not or start having awkward sales conversations.

You're already in the business of helping people look and feel their best. 💗

The conversation is already happening.

The relationship is already there.

The trust is already there.

Now there may be an opportunity to connect your clients with additional wellness options through qualified medical providers—while creating another revenue stream for your business.

Beauty + wellness just makes sense.

Want to know what adding these could look like in your beauty business?

Comment WELLNESS or DM me WELLNESS and I'll send you the details. 💗

Wellness and medical services should be provided through appropriately licensed providers; individual results and eligibility vary.

WellnessBusiness SalonBusiness MedSpa AdditionalRevenue BeautyIndustry BusinessGrowth

09/17/2026

STOP REWARDING YOUR BEST EMPLOYEE WITH MORE WORK. 👀

You know the one.

She shows up.
She handles things.
She helps the new girl.
She notices what needs to be done without being asked.

So what do we do?

WE GIVE HER EVERYTHING. 😂

Someone calls out? Ask her.

New employee needs help? Ask her.

Inventory needs handled? Ask her.

Client issue? She can fix it.

Need someone to stay late? You already know who you'll call.

Meanwhile, the people who aren't pulling their weight sometimes get asked to do LESS... because you already know it'll be a headache.

And without realizing it, you've created a culture where:

High performance = MORE work.
Low performance = LOWER expectations.

That's backwards.

There's a big difference between developing your strongest people and dumping on your strongest people.

Before adding another responsibility to your superstar, ask yourself:

💗 Is this actually part of their role?

💗 Am I giving them the authority to go with the responsibility?

💗 If I'm adding something, is anything coming OFF their plate?

💗 Does their recognition, title or compensation reflect the level they're operating at?

Because growth should feel like an opportunity...

not a punishment for being dependable.

And here's the part I really want you to hear:

Your best employee shouldn't have to burn out before you realize how much you were depending on them.

Great leaders don't just develop their struggling employees.

They protect, recognize and develop their great ones too.

👇 Be honest: have you ever caught yourself giving MORE to someone simply because you knew they'd get it done?

Save this one for your next leadership check-in. 💗

SalonTeam TeamLeadership BeautyBusiness SalonManagement LeadershipTips TeamCulture BeautyEntrepreneur TheDawnCollective

09/15/2026

YOUR SALON MADE $30K LAST MONTH.

COOL. HOW MUCH DID YOU KEEP? 👀

Beauty business owners, I want you to start doing something when you look at the revenue line on your P&L.

See that big beautiful revenue number?

Look directly at it and say:

“NOT MY MONEY!” 😂

Seriously.

If your business brought in $30,000, you did NOT make $30,000.

That money still has jobs to do.

Payroll needs paid.
Rent needs paid.
Products and supplies need paid.
Software, insurance, marketing, taxes, merchant fees... all waiting for their piece.

What's left after the business pays its expenses?

NOW we're getting to a number I care about.

For example:

Salon A
$30,000 revenue
− $27,000 expenses
= $3,000 profit → 10%

Salon B
$25,000 revenue
− $20,000 expenses
= $5,000 profit → 20%

Salon B brought in $5,000 LESS...

but kept $2,000 MORE. 👀

That's why I don't want you obsessed with revenue alone.

Revenue can feed your ego.
Profit feeds your business — and eventually your life.

So here's today's CEO homework:

Pull up last month's P&L.

Find your revenue.

Point at it and say:

“NOT MY MONEY!” 😂

Then scroll down and find out what you actually kept.

Net Profit Margin = Net Profit ÷ Revenue × 100

THAT'S the number I want you getting curious about.

💗 More revenue isn't always the answer. Sometimes we need to keep more of the revenue we're already producing.

Save this one for your next numbers day—and send it to the beauty business owner who's still calling her revenue her income. 😂

BeautyBusiness SalonFinances ProfitMargin BusinessNumbers BeautyEntrepreneur TheDawnCollective

09/14/2026

My biggest fight wasn’t in business. It was for my life.

Heather’s story is one of those conversations that sticks with you.

After being diagnosed with cancer while pregnant, she had every reason to feel scared, overwhelmed, and uncertain about what came next.

But somewhere in that fight, everything shifted.

Her priorities.
Her health.
Her business.
The way she looked at time.

And honestly, that’s what I loved most about this conversation. It wasn’t just about survival. It was about what happens when life forces you to decide what actually matters.

Sometimes the hardest seasons completely reshape the way we live and lead.

🎥 Full interview is on my YouTube channel. https://youtube.com/?si=mQ9S_raHnTg6598v

EntrepreneurStory Resilience CancerSurvivor RealConversations

09/13/2026

THE LONGER I’M IN BUSINESS, THE MORE I REALIZE I’LL NEVER BE DONE LEARNING.

I’m spending my Sunday at a business training learning more about funnels, conversations and advertising.

And sitting here, I had a thought…

After all these years as an entrepreneur, I could easily tell myself:

I already know marketing.
I already know business.
I’ve been doing this forever.

But I think one of the most dangerous places a business owner can get is:

“I already know that.”

Because knowing something and mastering it are two completely different things.

Sometimes one conversation changes how you see your offer.

One question exposes a hole in your marketing.

One idea makes you rethink something you've been doing for years.

And sometimes the biggest growth doesn't come from learning something brand new.

It comes from finally seeing something you already knew differently.

I’ve spent a lot of years building businesses, making mistakes, losing, rebuilding, learning and teaching other business owners.

And I'm STILL a student.

I hope I always am. 💗

Because the moment we decide we know everything is probably the moment we stop growing.

So here's your Sunday reminder:

Never become too experienced to be teachable.

👇 What are YOU learning in your business right now?

BusinessGrowth EntrepreneurLife AlwaysLearning CEODevelopment SalonBusiness TheDawnCollective

09/09/2026

STOP SAVING FEEDBACK FOR THE TEAM MEETING.

One of the fastest ways to create frustration on a team?

Let little things pile up.

You notice something.

You don’t say anything.

It happens again.

Still nothing.

Then one day you’re irritated and thinking…
“Why do they keep doing this?!”

But from their perspective?
Nobody told them it needed to change.

Good leadership doesn’t mean correcting people all day long.

It means dealing with things while they’re still small.

Try this:

💗 SAY WHAT YOU SAW
Keep it factual.
💗 EXPLAIN WHY IT MATTERS
Connect it to the client, team or business.
💗 RESET THE EXPECTATION
Be clear about what needs to happen next time.

That’s it.

No embarrassing them in front of everyoneng up six unrelated problems.

No turning one mistake into a character judgment.
See it. Address it. Reset it. Move on.

And don’t forget — feedback isn’t only correction.

When somebody handles something WELL…

tell them that too

Because whatever you consistently recognize and reinforce has a much better chance of becoming part of your culture.

Clear feedback builds confident teams.

👇 What’s harder for you as a leader — giving corrective feedback or giving it quickly?

TeamLeadership SalonTeam BeautyBusiness SalonManagement LeadershipTips TeamCulture BeautyEntrepreneur TheDawnCollective

09/08/2026

Your business has a number you can't afford NOT to know. 💗

And no... I'm not talking about your revenue goal.

I'm talking about the number your business needs to produce just to support what it costs to operate.

Because saying:

“I want a $30K month!”

is very different from knowing:

“My business NEEDS $30K before I've created the profit I actually want.”

That's why every beauty business owner needs to understand their break-even number.

Let's use a simple example:

Rent: $4,000
Payroll: $14,000
Products + supplies: $3,000
Operating expenses: $5,000
Owner pay target: $4,000

That's $30,000/month the business needs to support in this simplified example.

But here's where this number becomes useful.

Don't leave it at $30,000.

If you're open 20 days:

$30,000 ÷ 20 = $1,500/day

Now you have a number you can actually manage.

And you can keep breaking it down:

How much revenue needs to be produced per provider?

Per service day?

Per hour?

How many appointments does that require at your current average ticket?

👀 That's when your numbers stop being something you look at AFTER the month is over...

and start becoming something you use to RUN the month.

One important note: this is a simplified management-target example. A true accounting break-even calculation separates fixed costs from variable costs and contribution margin. And owner compensation may be treated differently depending on your business structure.

But the CEO lesson is the same:

KNOW YOUR FLOOR. THEN BUILD YOUR PROFIT.

Because hitting break-even isn't the goal.

It's the starting line.

💗 SAVE THIS POST and calculate your number this week.

👇 Do you currently know approximately what your business needs to produce each month before you start creating the profit you want?

BeautyBusiness SalonFinances BusinessNumbers BeautyEntrepreneur SalonBusiness ProfitStrategy TheDawnCollective

09/07/2026

HARD WORK BUILT IT.

BUT HARD WORK ISN'T THE GOAL.

I know I talk a lot about building a business that gives you more choice.

More choice with your time.
More choice with your money.
More choice about how involved you want to be.
More choice about what your life actually looks like.

And there's a reason I talk about it so much.

Because I think there's a lie a lot of entrepreneurs have learned to believe:

The harder I work, the more successful I'll become.

And in the beginning?

Hard work probably DID move you forward.

You took the extra clients.
Stayed late.
Worked weekends.
Answered the phone after hours.
Did the job of three people because there weren't three people yet.

Hard work helped build it.

But eventually, working harder stops being the solution.

You can't outwork bad pricing.

You can't outwork poor margins.

You can't outwork a team that depends on you for every decision.

You can't outwork missing systems.

And you definitely can't keep adding hours to a week that only has 168 of them.

At some point, the CEO question has to change from:

“How much more can I do?”

to:

“How can I build this better?”

Better systems.
Better numbers.
Better leadership.
Better decisions.
Better use of your time.

Because success shouldn't be measured by how much of yourself your business requires.

Maybe it's measured by how much choice the business you've built gives back to you.

So on Labor Day, I'm celebrating the hard work it took to get here.

But I'm also reminding you:

You don't have to spend the rest of your life proving how hard you can work.

Build something that makes all that hard work worth it. 💗

What's one thing you're working harder at right now that you probably need to start building BETTER?

BeautyCEO BeautyEntrepreneur SalonBusiness BusinessLeadership B

09/07/2026

One of my happy places. 🌸

I spend a lot of time talking about building businesses, creating profit, leading teams and finding freedom.

But this is part of my freedom too.

Gardening.

There's something about getting my hands in the dirt, planting something, watching it grow and taking care of it that makes me slow down.

I'm naturally someone who's always thinking about what's next. The next idea. The next project. The next thing that needs to get done.

Gardening makes me be right here.

It connects me back to myself.
It quiets my brain.
And honestly, it just brings me joy. 🌸

After all these years in the beauty industry and in business, one of the biggest things I've learned is that your business is supposed to be part of your life. It isn't supposed to become your entire life.

We can get so focused on building the business that we forget to make room for the person who's building it.

And that's one of the reasons I talk so much about freedom.

Freedom isn't necessarily a private jet or working from a beach.

Sometimes freedom is having a Sunday afternoon to plant flowers because you love planting flowers.

It's having room in your life for the things that make you feel like you.

Your business should help create more of those moments — not take all of them away.

So here's your little Sunday reminder:

Make room for something that brings you joy simply because it brings you joy. 💗

No ROI required. 😉

What's something you do that brings you back to yourself?

EntrepreneurLife LifeOutsideBusiness BeautyEntrepreneur TheDawnCollective

Address

8837 Lebanon Road
Frisco, TX
75034

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+12147337858

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