Puzzle Lab

Contest alert! 🚨🧩⁠
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Our beloved Puzzle Lab flagship store is becoming a Puzzle Lab puzzle. The crowds are saying, “How meta!” and “Woahhhh, Puzzleception!” They’re also saying: “woof!” 🐶⁠
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Celebrated Canadian artist Nicolle Lalonde is creating an illustrated version of our Government Street home, complete with iconic Puzzle Lab details like the woodcut counter, framed puzzles, hanging puzzle-piece pillows, Whimsy, and... one very special dog.⁠
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That dog could be yours.⁠
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Introducing the “Who’s That Doggo?” contest! One lucky dog will:⁠
- Be illustrated by Nicolle Lalonde⁠
- Be featured in the final puzzle artwork⁠
- Receive a complimentary copy of the finished puzzle (approximate value ~$120)⁠
- Achieve local Puzzle Pup fame forever⁠
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The winning dog will be selected by artist Nicolle Lalonde and the Puzzle Lab team. This is not a public voting contest.⁠
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The photo submissions will be judged by the following selection criteria:⁠
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- Personality aka “Whimsy points”⁠
- Photo quality⁠
- Visual suitability for the artwork⁠
- Overall charm⁠
- How well the dog fits the composition⁠
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Here’s how to enter!⁠
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Participants must:⁠
- Live in Canada or the U.S. (excluding Quebec)⁠
- Be following Puzzle Lab on Instagram⁠
- Tag one person in the comments on this post (either on Facebook or Instagram)⁠
- Complete a submission form, which will include providing: their name, their dog’s name, 2–5 photos of their dog, permission to use the information and images provided, and a short note about why their dog would make a great Puzzle Pup!⁠
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The “Who’s That Doggo?” contest runs from the time of this posting until August 3rd, 2026 at 11:59:59 PM (PDT). Illustration of the winning dog will begin after the contest closes, and the complimentary puzzle prize will be awarded as soon as possible after the puzzle design is completed and the puzzle is ready to be shipped.⁠
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Ready to submit your dog? Click the link in our bio now!

Launch: 2026 Pride Collection!

Our 2026 Pride Mini Puzzle Collection brings together three joyfully electric works by Toronto artist Tim Singleton. Bursting with rainbow-bright colour, surreal symbols, and affirmations that feel like tiny fireworks for the soul, these puzzles celebrate q***r joy, self-expression, resilience, and the beautiful magic of becoming more fully yourself.

This is a series of puzzles with a purpose: a portion of proceeds supports Rainbow Railroad and their work helping LGBTQI+ people around the world flee oppression in their home countries and find pathways to safety.

Bundle to save, find them online now! 🥰🌈

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Remind someone that they're magic; It's too easy to forget 🌈⁠
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🧩 Maybe You're Magic from the Mini Pride Pack Trio

Many hands make fun work 🤝⁠
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Thank you to Joe & family for sending us this awesome picture of their completed custom puzzle. Seeing all those small puzzling hands really makes our hearts so full! 💖

Pride is a protest 🏳️‍🌈🏳️‍⚧️⁠
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Take your protest on the road with our new trio of pride-themed mini puzzles.⁠
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Choose your size of hill to climb 🧗⁠
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🧩 Jocelyn Hill, Original and Mini⁠
🎨 shawnokeefeart

Scraps love to see us coming 😍

Last month we attended The Strange Hour (a local and stupendously unique variety show) and showed off our Whimsical Waste reduction tips at their Strange Station!

Green Team Captain Colleen and Co-founder Tinka talked about what Whimsical Waste actually is, how we use it at the lab, and how to notice when your waste has the potential to still be something cool 😎

Thank you to and for having us.

Follow along for more environmental sustainability efforts from a small, values based business 💪♻️

The full flagship puzzle mock-up! But wait, what's missing? Could it be... your dog?!⁠
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Very furry contest details revealed soon 🐶⁠
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Our Flagship store is becoming a puzzle! And you could be a part of it in a brand new way... stay tuned for exciting contest details soon 👀⁠
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Stay tuned for a very exciting puzzle drop coming up, just in time for Victoria Pride next weekend! 🌈🤩⁠
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