25/09/2026
We Don’t Make Children Wear Hi-Vis to Walk to the Shops.
Why the safety gear we strap onto cyclists is a symptom of bad design, not good sense.
Picture a ten-year-old heading to the corner shop on foot. Nobody hands her a helmet. Nobody zips her into a fluorescent tabard or clips a flashing light to her coat. She just goes.
Now picture the same ten-year-old making the same trip on a bike. Suddenly it’s a kit list. Helmet. Hi-vis. Front light, rear light, maybe a camera. A conversation about road positioning. A parent who lies awake until she’s back.
Same child. Same street. Same distance. What changed?
Nothing about the bicycle. What changed is that we’ve built a country where riding one means negotiating with lorries.The Dutch didn't get there by being a different kind of people. They got there by being a different kind of angry.
What would it take to make your street a yes? We'd like to hear from you.
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