10/08/2026
Everything you need. Nothing you don't. ⚙️ The new DEORE Mechanical drivetrain combines cable-actuated simplicity with the durability, reliability, and confidence ⛰️
Read more 🔗 https://shima.no/3y4
10/08/2026
History made.
What an incredible race from start to finish! Huge congrats Demi Vollering!!
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07/08/2026
Confidence comes from knowing your components will perform when it matters most. The new DEORE XT Mechanical drivetrain combines trail-tested durability, refined shifting ergonomics, and dependable performance to help you ride with confidence on every trail.
DEORE XT mechanical 🔗 https://shima.no/3xX
06/08/2026
This is Puck Pieterse's wheel setup. C36, the climber's choice.
The WH-R9370-C36-TL wheelset was created for highly dynamic situations encountered primarily on climbs.
Playful by design, leveraging the inherent properties of carbon spokes, a dedicated front/rear layout (18 front / 21 rear) combined with a purpose-designed hub achieves overall system weight reduction while ensuring the stiffness required for responsive power transfer.
Learn more 🔗 https://bike.shimano.com/stories/article/lightweight-wheels--how-we-use-material-to-build-speed.html
05/08/2026
Whether you’re chasing horizons, exploring rugged backroads, or just rolling out for a weekend ride, you can count on GRX BR-RX820 calipers for reliable braking, and exceptional gravel comfort 🚲
04/08/2026
The new DURA-ACE R9370 wheels feature Shimano’s evolved Cup & Cone hub system with replaceable bearings, delivering exceptionally smooth rotation, precise adjustment, and lasting serviceability.
Explore the full DURA-ACE wheel lineup 🔗 https://shima.no/3xB
03/08/2026
More material. More control. 🔥 New SHIMANO Thick Rotors are engineered to manage heat more effectively, delivering more consistent braking performance when the trail points down and the speed picks up.
Learn more 🔗 https://shima.no/3xr
30/07/2026
Performance is a choice. Which wheelset are you?
The new DURA-ACE wheels are co-designed with WorldTour athletes and professional triathletes to reach the ideal balance of low weight, aerodynamics and stiffness.
The C36 for the climbers. The C50 for all-round performance. The C60 for sprinting. And the C99/Disc combination for Time Trial and Triathlon.