Sportfish Game Fishing Centre

08/10/2026

Reel Recovery UK, the charity that teaches men with cancer to fly-fish are holding their first online fundraising auction. You can register to bid and view the auction here: https://auctions.tennants.co.uk/auction/details/rr01-a-timed-online-auction-in-aid-of-reel-recovery-uk/?au=14378

There are over 70 excellent lots, including the opportunity to bid on an exclusive day for four rods on Hobby Lake at the Sportfish Game Fishing Centre, Berkshire.

Reel Recovery UK provides free fly-fishing retreats for men with cancer. Their mission is to help men cope with the impact of cancer by introducing them to the beneficial effects of fly-fishing, while providing a safe, supportive environment to explore their personal experiences of cancer with others who share their story.

Auction Details

07/10/2026

Got some fishing tackle you’re thinking of selling? A Thomas Turner Valuation Day could be one of the easiest ways to bring it to market.

This Saturday, 10th October, Thomas Turner Fishing Antiques will once again be holding one of their popular valuation days at the Sportfish Game Fishing Centre.

Dave Townsend and his son Will will be there from 10am until 3pm, ready to value or buy your antique, vintage, classic and modern fishing tackle.

Read more 👉 https://www.thomasturner.com/thomas-turner-valuation-days-bringing-your-fishing-tackle-to-market/

06/10/2026

05/10/2026

📣 Valuation day with Thomas Turner Fishing Antiques

📆 Saturday 10th October at the Sportfish Game Fishing Centre.

Please contact Dave before the event if you wish to discuss anything: 07535 590617 or [email protected]

We look forward to seeing you!

02/10/2026

All set up and ready for tomorrow 🎣 We can’t wait to welcome you to the Sportfish Game Fishing Centre in Theale for a day with the Hardy, Greys and Savage Gear teams - including sessions with double World Fly Fishing Champion Howard Croston and Lure Battle holder Robbie Northman. See you from 9:30am for a great day by the water.

Looking forward to seeing everyone there!

24/09/2026

EVENT INVITATION WITH HARDY, GREYS & SAVAGE GEAR

Saturday 3rd October 2026 at the Sportfish Game Fishing Centre, Station Rd, Theale, Berks, RG7 4AS

We are delighted to invite you to join us for a special day with experts from the Hardy, Greys and Savage Gear teams. This is your chance to attend sessions with Howard Croston, Hardy & Greys Product Manager and double World Fly Fishing Champion, and Robbie Northman, Savage Gear Pro Team, defending "Lure Battle" holder.

There will be two identical fly fishing sessions (including stillwater distance casting, choosing the right rod for the job, improving your catch rate, modern river fishing tactics and techniques, new products) and two identical lure fishing sessions (tips and techniques for freshwater & saltwater, how to catch pike, perch bass & sea trout, new products).

09.30 - Coffee & tea available
10.00 - Lure Fishing Session 1 with Robbie Northman
11:30 - Fly Fishing Session 1 with Howard Croston
13:00 - Lure Fishing Session 2 with Robbie Northman
14:30 - Fly Fishing Session 2 with Howard Croston

Spaces are limited and will be allocated on a first come, first served basis.

Please RSVP [email protected] and indicate which session(s) you are interested in.

15/09/2026

EVENT INVITATION WITH HARDY, GREYS & SAVAGE GEAR

Saturday 3rd October 2026 at the Sportfish Game Fishing Centre, Station Rd, Theale, Berks, RG7 4AS

We are delighted to invite you to join us for a special day with experts from the Hardy, Greys and Savage Gear teams. This is your chance to attend sessions with Howard Croston, Hardy & Greys Product Manager and double World Fly Fishing Champion, and Robbie Northman, Savage Gear Pro Team, defending "Lure Battle" holder.

There will be two identical fly fishing sessions (including stillwater distance casting, choosing the right rod for the job, improving your catch rate, modern river fishing tactics and techniques, new products) and two identical lure fishing sessions (tips and techniques for freshwater & saltwater, how to catch pike, perch bass & sea trout, new products).

09.30 - Coffee & tea available
10.00 - Lure Fishing Session #1 with Robbie Northman
11:30 - Fly Fishing Session #1 with Howard Croston
13:00 - Lure Fishing Session #2 with Robbie Northman
14:30 - Fly Fishing Session #2 with Howard Croston

Spaces are limited and will be allocated on a first come, first served basis.

Please RSVP [email protected] and indicate which session(s) you are interested in.

31/07/2026

Saturday 8th August at the Sportfish Game Fishing Centre - Join Simon Gawesworth for a morning filled with insights into Sage and Rio product design and their latest technologies, practical advice and casting tips, plus lots of opportunities for hands-on testing of new products on Haywards Farm Lake.

We have limited spaces remaining and these will be given on a first come, first served basis.

Please RSVP to [email protected]

24/06/2026

To protect the welfare of our fish, we have taken the decision to close until further notice, due to the high water temperature.

Please keep an eye on our socials or call 0118 930 3860 for up to date information.

08/05/2026

Double World Fly Fishing Champion and Hardy Fly Fishing Manager Howard Croston Fly Fishing introduces the new Hardy Averon Cassette Reel, breaking down its design, features and how it performs for modern fly anglers. 🎣

In-store now! We're open 9am-5.30pm tomorrow!