The Sportfish Game Fishing Centre is set in 45-acres of Berkshire countryside and is home to three lakes.
Haywards Farm Lake first opened in March 2000 and management transferred to the Sportfish team in May 2016. We are creating one of the finest small, stillwater trout fisheries in the country. The Sportfish Game Fishing Centre also offers an unrivalled package of tuition and expertise, together with one of the most comprehensive displays of game fishing tackle and accessories in the on-site retail store.
31/07/2026
Saturday 8th August at the Sportfish Game Fishing Centre - Join Simon Gawesworth for a morning filled with insights into Sage and Rio product design and their latest technologies, practical advice and casting tips, plus lots of opportunities for hands-on testing of new products on Haywards Farm Lake.
We have limited spaces remaining and these will be given on a first come, first served basis.
Please RSVP to [email protected]
24/06/2026
To protect the welfare of our fish, we have taken the decision to close until further notice, due to the high water temperature.
Please keep an eye on our socials or call 0118 930 3860 for up to date information.
Double World Fly Fishing Champion and Hardy Fly Fishing Manager Howard Croston Fly Fishing introduces the new Hardy Averon Cassette Reel, breaking down its design, features and how it performs for modern fly anglers. 🎣
In-store now! We're open 9am-5.30pm tomorrow!
05/05/2026
Join us on Saturday 6th June for the Simms Fishing Products Open Day!
👉 Product talks & what's new from Simms
👉 Free casting clinic
👉 First come, first served basis
Limited spaces still available. Find out more 👉 https://fb.me/e/8ZirkdZYq
A great video on the new products from Sage in-store now! We're open until 5.30pm today and tomorrow.
29/04/2026
Save now with our wader and boot combo deals, including special offers on Simms Fishing Products and Vision!
Visit us in-store Tuesday to Saturday. 🛍
28/04/2026
Join us on Saturday 6th June for a FREE Simms open day and casting clinic!
🎣New Simms fishing products
🎣Product talks
🎣Casting clinic
Find out more and RSVP 👉 https://fb.me/e/8ZirkdZYq
An interesting video on fly rod technology, explained by Double World Fly Fishing Champion and Fly Rod Designer/Product Manager Howard Croston Fly Fishing! 🎣
What three things do you wish you'd known? 🎣
Some great tips from Howard here! 🎣
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
| Saturday | 9am - 5:30pm |