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The CEO PT

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Welcome to The CEO PT

Is your lack of energy and motivation affecting your work and home life?

Then you are in the right place

My aim within this community is to support and educate business professionals how to achieve health & performance longevity.

08/10/2026

Your diet doesn’t need to be complicated to get results.

If you’re constantly overthinking what to eat…

start by getting these basics right.

➡️ Prioritise protein.
➡️ Eat more whole foods.
➡️ Get your fruit and veg in.
➡️ Stay hydrated.

You don’t need to eat perfectly 100% of the time.

Different foods are there to be enjoyed.

BUT…

You also need to eat well consistently enough to support your health, energy and body composition goals.

And this requires some discipline and saying no to things.

Keep your nutrition simple.

And it will become a sustainable habit.

📲 Follow for more practical health and fitness advice for busy professionals.

24/09/2026

CLIENT TESTIMONIAL 🏆

From over 19 stone to 15 stone 12.

Neil Baxter
Hotel Lock & Safe

Neil’s journey has been about far more than the number on the scales though.

When we started working together he was over 19 stone.

And in his own words, his “get up and go had got up and gone.”

Energy levels rock bottom.

Fitness wasn’t where he wanted it to be.

And approaching 60, he knew he wanted to make a drastic change.

Fast forward to now and Neil is 15 stone 12lbs, but his physical transformation only tells part of the story.

His energy is back.

His strength and fitness have moved on considerably.

He feels more capable and resilient in everyday life.

And rather than feeling like he needs to slow down as he gets older, he’s found something new he genuinely enjoys in padel and has the fitness to go out and play it regularly.

In two weeks Neil turns 60.

And as he puts it:

“I’m in the best condition I’ve been in for many many years.”

That’s what I want my clients to get from coaching.

Yes, I can help you to reduce body fat and improve how you see yourself.

But ultimately, I want you to have the strength, fitness and energy to handle whatever the day throws at you.

And still have plenty left for the things you actually enjoy doing.

Neil has done exactly that.

Brilliant work mate 👏🏼

23/09/2026

‘Is coaching for you?’

To be honest… coaching isn’t for everyone.

But if you’ve spent months or even years knowing you need to make a change…

Yet keep finding yourself back in the same position…

It might be time to stop trying to figure everything out alone.

A lot of the busy professionals I work with don’t lack ambition or desire to improve their health.

They’re very successful and capable people.

The problem is their health has gradually been pushed further down the priority list while work, family, travel and other responsibilities have taken over.

Training becomes hit and miss.

Food becomes what ever is quick and convenient.

Energy levels at 0 before they even reach the weekend.

Clothes fit much tighter than they should and confidence starts to become impacted.

And every attempt to get back on track lasts until life gets busy again.

That’s where coaching comes in.

Not another generic training plan online for the masses to follow.

Not an unrealistic routine that requires you to organise your whole life around the gym.

But a personalised strategy built around your goals, your career, your family and the reality of your schedule.

The goal isn’t to make fitness your entire life.

It’s to improve your health so you have more energy, confidence and capability for everything else in it.

So perhaps the question isn’t:

“Is coaching for me?”

It’s:

“Am I happy spending another year feeling the same way?”

My SEPTEMBER RESET starts on 28th September and I’m looking for 5 busy professionals who are ready to take action.

DM me “RESET” and I’ll provide you with more information 👍🏼

21/09/2026

THE SEPTEMBER RESET.

Start date: 28.09.2026

Available coaching spaces for 5 busy professionals.

This could be for you 👇🏻…

If the last couple of months have left your health and fitness feeling like an afterthought, now is the time to change that.

Summer has a habit of disrupting everything…

Especially with the kids being off school.

Holidays, weekends away and social occasions.

Work squeezed into whatever time is left.

Training became very hit and miss.

Food choices prioritised convenience not fuel.

Leaving you exhausted, feeling the stress, your weight creeping up, clothes fitting tighter again and you no longer feel as capable as you know you could be.

But September gives you an opportunity to reset.

Routine returns.

Normality starts to resume.

And there are still 3 months left this year to make significant progress.

THE SEPTEMBER RESET is designed specifically for busy professionals who want to:

✅ Build consistent energy throughout the day.

✅ Drop up to a stone in body fat.

✅ Get stronger, fitter and more resilient.

✅ Perform better at work and still have energy left to be present with the people that matter most when they get home.

And finally build a routine that works alongside a demanding career and family life.

❌ You won’t need to train every day.

❌ You won’t need to follow a restrictive diet.

❌ You won’t need to sacrifice your career or time with your family.

And you certainly don’t need your life to become less busy before you start.

You just need structure and a clear plan built around the life you already have.

With the right guidance, accountability and support to execute it consistently.

That’s exactly what we’ll build together.

THE SEPTEMBER RESET starts on 28.09.2026.

You’ve got 3 months now to take action… or fall into your same cycle.

You can arrive at 2027 fitter, stronger, leaner, confident, resilient and with significantly more energy.

Or arrive there needing another reset.

One choice… Two very different outcomes.

DM me “RESET” and I’ll provide further information.

20/09/2026

Every decision you make leads you towards one of two futures.

You can keep on waking up exhausted and relying on caffeine to get through the day.

Or build consistent energy systems that allow you to perform better at work and still have something left for your family when you get home.

Keep skipping your training when work gets busy.

Or build a short, effective routine that actually works around your schedule.

Keep making reactive food choices, snacking, sleeping poorly and telling yourself you’ll sort it when things calm down.

Or take control of the basics now and start building towards a healthier and happier future.

As much as you believe it… life probably isn’t going to get less busy.

So the right time to prioritise you is always now.

All you need is the right structure around your work, family and responsibilities so your health stops becoming the first thing sacrificed when you feel under pressure.

You could very easily have…

➡️ More energy.

➡️ More strength and resilience.

➡️ Better health and stress management.

➡️ Greater confidence in your clothed, your body and the people you surround yourself with.

And ultimately, become more capable in every area of your life.

Allowing you to do all the things you enjoy.

This is how you achieve happiness and a sense of fulfilment.

Two different futures.

The decisions you make now determine which one you head towards.

The September Reset for busy professionals is coming soon…

DM me “RESET” to join my waitlist.

18/09/2026

Yesterday was always the best time to start.

The current problem is you’ve just spent the summer months putting yourself at the bottom of the priority list.

Work was frantic.

The kids were off school for summer holidays.

Alongside work you became a glorified taxi driver and full time chef.

Holidays and travel disrupted your routine.

Your training became sporadic.

Meals became more convenient than planned.

Your sleep and recovery suffered due to cramming everything else in during your free time.

And the feeling of exhaustion, being unfit and frustrated as everything feels harder than it should start to feel like the norm.

Now you’re waiting for life to calm down again before you properly start again.

Even though you know it probably won’t.

There will always be another deadline, business trip, client dinner, school holiday or demanding week around the corner.

That’s exactly why now is the time to start.

Not because September is some magical reset button.

But because you still have more than three months of 2026 to rebuild your routine and make meaningful progress.

Three months to become stronger.

Improve your fitness.

Get your energy back.

Feel more confident in yourself.

And build habits that actually work alongside your career and family commitments.

So when January arrives, you’re not starting from scratch AGAIN.

You’ll already be in a considerably better place physically and mentally.

But the work for that starts now.

The September Reset is coming soon…

If you’re ready to stop waiting for the “right time” and want me in your corner to help you make it happen…

DM me “RESET” to join my waitlist.

More information to follow.

14/09/2026

“I just don’t have the time to prioritise my health right now.”

It’s one of the most common things I hear from busy professionals.

And I get it.

Your diary is full.

Your career or business demands your attention.

You’ve got a family you actually want to be present for.

And the idea of finding another 5+ hours every week to exercise feels completely unrealistic.

But that’s exactly the problem.

You’ve been sold an unrealistic version of what getting fit and healthy needs to look like.

You don’t need to train every day.

You don’t need to sacrifice your evenings with your family.

And your life certainly doesn’t need to revolve around the gym.

You need a better strategy!

For the busy professionals I work with, that looks like:

➡️ 3 x 45 min strength & conditioning sessions each week.

➡️ More movement throughout the working day.

➡️ Simple nutrition goals that work wherever they are.

➡️ And better management of sleep, stress and recovery.

Nothing extreme.

Just the right things, done consistently and built around their actual life.

Because the goal isn’t to turn you into someone whose entire identity revolves around fitness.

It’s to make you stronger, more confident, more resilient and give you the energy and capability to perform at work.

AND still have something left for the people and things that matter outside of it.

That’s what my coaching service offers.

Not leaving you a burnt out mess.

If you’re struggling to do it alone…

The September Reset is coming.

Stay tuned for more information 👊🏼.

28/08/2026

Working from home could be impacting your health more than you realise.

You no longer do long commutes.
Your daily steps have significantly dropped.
You’re sitting for hours every single day.
And the fridge is never more than a few steps away.

So what’s happened as a result…

Your weight keeps slowly creeping up.

You can’t explain why your energy levels are unstable.

And your lower back is either stiff as a board or causing you constant pain.

Here are 3️⃣ simple ways to combat it:

1. Create opportunities to walk.

Take calls on your feet, walk after lunch or create a fake commute.

Aim for 60–70k steps across the week, rather than an overwhelming 10k steps per day.

2. Create structure around your food.

Plan 3 main meals and 1–2 snacks instead of mindlessly grazing throughout the working day.

Be strict on yourself, only go to the fridge for a set meal!

Always have a meal prepared as a backup for when decision fatigue sets in.

3. Break up your sitting.

Every 60–90 minutes get up for 3–5 minutes.

You should walk, squat or stretch and get your hips and lower back moving.

Working from home isn’t necessarily the problem.

But failing to replace the movement and structure you’ve lost from your working day can be.

If you want to stop gaining weight, putting up with a painful or stiff lower back and having unstable energy levels every day…

Then it’s time to make your health a priority!

➡️ SHARE this with a remote worker who needs to hear this.

20/08/2026

CLIENT TESTIMONIAL 💭

Neil Catchpool 👏🏼👏🏼👏🏼

There’s a big difference between exercising just to tick a box…

And actually getting fitter, healthier and building a body that is capable of more.

And Neil has done exactly that.

Throughout this current training block, we’ve worked on improving both his strength and fitness levels.

As he won’t mind me admitting, he’d let things go quite a bit in between our stints of working with each other.

But this time around… he’s managed to take them both further than he has ever managed before.

The biggest win isn’t necessarily what he can now lift in the gym or how hard he can push during a session.

It’s what that progress has given him outside of it.

➡️ More resilience.

➡️ More physical capacity.

➡️ More confidence in what his body can handle.

And ultimately, feeling far more capable in everyday life.

What makes Neil’s progress even more impressive is that it hasn’t happened during a quiet period for him.

Work has been incredibly demanding!

Particularly through a major company acquisition, while he’s also had lots of golf, holidays and a hamstring issue to manage around his training.

Life hasn’t stopped so he can focus on getting fit.

We’ve simply built his coaching around it.

That’s exactly what I want my coaching service to achieve for busy professionals.

Not just better numbers in the gym…

That actually don’t mean an awful lot other than bragging rights with friends and family.

But a stronger, fitter and more resilient version of you that has a positive impact on everything else you do.

Great effort and commitment throughout this block, Neil 👏.

Drop me a DM 📥 if you’re a busy professional like Neil..
and you want to make a huge change to how you feel before another year has gone.

Address

Unit C11/Seedbed & Business Centre, Wyncolls Road
Colchester
CO49HT

Opening Hours

Monday	6am - 8pm
Tuesday	6am - 8pm
Wednesday	6am - 8pm
Thursday	6am - 8pm
Friday	6am - 8pm
Saturday	8am - 1pm

Telephone

+447767891025

Website

https://linktr.ee/Theceopt

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