ZyroFisher

Amazing to see SIGG bottles at Wimbledon once again this year!

If you are watching the finals this weekend keep an eye on the matches and you’ll spot them in the hands of some of the best players in the world.

Great to see Swiss quality on such an iconic stage partnered with Evian.

Blue skies, incredible trails, and a weekend of gravel riding… what more could you ask for?

We’re excited to be at Gravel Rocks this weekend at the stunning Duncombe Park in the North Yorkshire Moors, where riders will be taking on timed gravel stages during the day before enjoying the festival atmosphere in the evening.

Come and find the ZyroFisher team alongside Continental Bicycle Tires , Tifosi Optics UK and SKS GERMANY.

Whether you’re looking for race-ready tyres, performance eyewear, or essential ride accessories, we’ll have the latest products, expert advice, and a few event offers waiting for you.

See you there! 🚴🚴‍♀️

Some handlebars just do their job; others define an entire category.
The DEITY BLACKLABEL Handlebars have done exactly that and are now available in an all-new 50mm rise

For more information on our Deity range speak to your ZyroFisher Account Manager today.

🚴 We’re at the Otley Cycle Races with Continental Bicycle Tires !

We’re excited to be supporting one of the UK’s longest-running and most iconic town centre cycle races, bringing together elite riders, passionate cycling fans and the local community for an incredible day of racing and entertainment.

If you’re heading to Otley, make sure you stop by the Continental stand to check out our range of premium tyres and speak to the team.

& don’t worry, of course we’ve got the football on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️

Whether you’re racing, spectating or simply enjoying the atmosphere, we’d love to see you. Come and say hello!

Introducing the new Zipp 404 S
Building upon the groundwork laid by its predecessor, the 303 S, this next-generation road wheel brings industry-leading aerodynamic performance to Zipp’s acclaimed S Collection of wheels. With a laser focus on paved performance, the 404 S offers advantages over the 303 S in every meaningful way – aerodynamics, hub performance, aesthetics, and price.

As with all Zipp wheels, the 404 S carries an industry-leading Lifetime Warranty and Crash Replacement policy that lets you ride with confidence and the security of our best-in-class rider support.

For more information speak to your ZyroFisher Account Manager.

Sweet Eyewear - Performance, Style & Seamless Helmet Integration.

Built for riders who demand top-tier optics, comfort and style. Featuring Sweet Protection’s advanced RIG® lens technology for enhanced contrast, reduced eye fatigue and crystal-clear visibility in all conditions—confidence on every ride, all year round.

Discover the Sweet Protection Eyewear range over on the B2B now.

Introducing the new Gaerne Zephyr cycling shoe, now in stock and available to order.

Designed for riders who demand premium performance, comfort, and standout style, the Zephyr combines Gaerne’s renowned Italian craftsmanship with a modern race-ready design.

Featuring a lightweight knit upper, the Zephyr delivers improved breathability, adaptive fit, and contemporary styling, while keeping weight down to just 260g for exceptional on-bike performance and comfort

Anniversary Edition of the legendary RENNKOMPRESSOR

The SKS RENNKOMPRESSOR turns 60 this year! This special edition pays tribute to the iconic cult floor pump first introduced in 1966.

The model captures the character of the original and reinterprets it in a striking industrial look. Each pump comes with a numbered brass badge making each one a unique piece and symbolizes six decades of cycling history

We’re delighted to be back in Liverpool at for their 20th anniversary.

Come and see us on stand 175 to see the latest ranges from Marmot, SIGG, Tifosi, EVOC & Bivo.