“I quit.”
That’s what I said to myself last week,
This is, without question, the hardest thing I’ve ever done.
Surprisingly, it has very little to do with fitness.
The biggest challenge has been the on going battle in my own head around my swim,
With a very real fear of water it has become, at times a stress i could do without I’ll be honest,
Especially when you’re trying to build a business,
Be the best dad you can be to two amazing kids,
And running on barely any sleep,
Then throw in the fact you’re trying to learn a completely new skill,
It’s easy to convince yourself the timing just isn’t right.
And last week I did just that,
I threw my toys out the pram.
I’m not proud of it, but I’m being honest.
People often assume this is easier for me because fitness is my job apparently.
The truth?
That couldn’t be further from reality.
After some honest conversations with my wife I realised something.
I don’t actually want to quit.
I just needed some space,
So here’s the plan.
For the next 8 weeks, I’m putting my head down.
No excuses.
No negativity.
No looking for a way out.
I’m just going to show up and see what’s possible.
Let’s be honest, I’ll achieve nothing by giving in,
Equally if I keep focusing on the destination I’ll ruin the thing I love most….
The actual training!
So here’s to a new mindset this week, I’ll let you know how I get on💪🏻
Let’s go. 💪
Rob Massam - Online Health Coach
A health first approach to your fitness goals to get you performing at your best.
01/08/2026
Wow,
What an experience this was with Ash,
This guy left everything out there today and I’m proud to have had a chance to witness the shift he put in.
The effort required to run something like this puts everyone that makes the start line a winner,
But seeing it through, having those tough conversations and coming out on top puts you in the top 1%,
Well in pal,
And I can confirm this is one of the toughest I’ve ever done, but by far the most scenic,
An incredible day💪🏻
Today’s Rob-izm,
It’s a sad truth and think it’s something I’m only aware of because I’m the guy the other end of the message.
Otherwise, any other role I think I’d very easily find myself falling in the same trap.
I turn 40 next year.
And if you’re around my age, you’re probably in one of two camps…
You either feel 40…
Or you’re pretending you’re nowhere near it.
I’m firmly in the second camp.
Call me in denial if you like,
But Age isn’t what slows most people down.
Their lifestyle does.
I’ve coached people 15–20 years younger than me who are mentally, physically and personally in a terrible place.
I’ve also coach people 20 years older than me who are achieving things I genuinely admire.
The difference isn’t the number.
It’s the decisions they make every day.
That’s not judgment.
That’s a responsibility you have to take!
At some point, we all have to stop blaming our age,
Our schedule
Or our circumstances and ask ourselves…
“𝘞𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘐 𝘣𝘦 𝘥𝘰𝘪𝘯𝘨 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺?”
I know exactly who I want to be.
And most of you do to!
This is why I train.
It’s why I race.
And why I’ll keep showing up.
Today you have the opportunity to do that for yourself,
You can make that decision,
You really can,
Because the years are coming thick and fast
And you get to decide how you feel when you meet them.
Here’s to many more years of denial!
Let’s go. 👊
3 people can do the same exercise and have a completely different outcome,
Let’s take squats, for example,
Person 1 will feel it in their knees,
Person 2 will feel it in the back,
Person 3 will squat pain-free and turn into an absolute powerhouse.
The only difference between those 3 people is how they’ve been coached,
Or if they’ve even been coached at all.
This is a must for me,
Amongst the challenges life throws at me I always make sure I have something locked in.
It’s my healthy compass,
It forces me to show up when I could very easily not,
It stops me slipping into the dad ditch,
And it reminds me of who I actually am as opposed to the person life can very easily force you to become!
Get the thing booked💪🏻
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