Michael Hoffmann - CrossFit

CrossFit has it all upside down…

The Games are over for a little bit now, but I had a few thoughts about it after seeing how empty the stands were on Sunday of the competition.

(Now, I was not there in person, and can only go by what I saw from the broadcast - if I’m wrong, please tell me)

When I think back, the CrossFit Media team tried really hard to get the word out this year.

All the Open announcements.

They flew out Pepper, Hopper, Sprague and Medeiros to the ranch.

Did a walk through the arena with some athletes.

Which is 100x better than what they did in the prior years.

But here is my issue… people can’t identify with these elite athletes.

People like , , , , and so many others.

That’s why influencers and content creators were almost more popular at the World Cup than the players themselves. For Christs sake, one of them even performed in the halftime show.

Create content with these creators around the Games.

Fly them out and do some workouts with them.

Have them create content around the venue and the city the Games are in.

Heck, even have them do an announced workout and turn it into content.

Let them give away tickets or a discount code or whatever.

So, I’m not saying CrossFit should not do these things with the top athletes. But I think to reach a broader audience, the CrossFit base, the people in the affiliates…

And to get them to make that weekend trip to the Games and buy a ticket…

You’ll need to work with people who are closer to them. Who they already trust.

Why? Because they can see themselves in these people. Because they talk about things that happens every day in every affiliate.

And not about 8 hour training days and strict diet.

And please, don’t come with the money argument. There is money out there. People can afford to turn a Hyrox race into a $700 investment for 60-90 minutes of running.

They can afford tickets for the Games. They just don’t see the value in it.

Just my $0.02. Back to regular tall CrossFitter shenanigans tomorrow.

Let me know what you think about that! 👇🏻