The Active Foot Company - BETTER MOVEMENT FOR BETTER RUNNING! Performance products, motion analysis, FOOTWEAR FITTING
When the best shoe matters.
Our Footwear fitting service is all about getting you into the correct shoe for your level of training, foot motion and shape. The service includes
Accurate foot measurements length & width
Treadmill test run of footwear
Training level requirements
These elements will result in us being able to select for you 2 or 3 specific footwear choices. This service is free of charge when purchasing footwear.
22/08/2026
This cow approves of the new Brooks Cascadia 20! But I didn’t listen to her opinion or anyone else’s. I put it on my feet and experienced it myself! Because my feet aren’t hers!
We all experience shoes differently. Our feet, technique, posture, among many other things are unique to us. Get them on your feet, because if you don’t, you won’t know how they feel to you!
Two decades of trail evolution lead to the Brooks Cascadia 20, featuring a major platform update with Vibram Megagrip outsoles, an extra 4mm of nitrogen-infused DNA FLASH v2 cushioning, and TrailAdapt technology for ultimate technical terrain stability.
So soft with so much shock absorption. Great for marathon training.
In store now.
16/08/2026
14/08/2026
Meet the Men’s 361° Kairos 4:
Engineered Stability, Upgraded Comfort 🏃♂️✨
Looking for a reliable running partner that keeps your feet stable without sacrificing a smooth, bouncy ride? The all-new Men’s 361° Kairos 4 is completely redesigned to support overpronation with premium comfort.
Here is why you will love this stability trainer:
🛡️ Smart Stability: Built with a wider platform and higher midsole sidewalls that wrap around your foot for natural guidance—no harsh, stiff posts.
💥 ENGAGE° Foam Power: Enjoy a highly protective, ultra-cushioned ride that delivers 20% more energy return than standard EVA foams.
🌱 Eco-Friendly Upper: The soft jacquard mesh upper provides premium breathability and midfoot lockdown while using sustainable materials.
🌧️ GekkoGrip Traction: Upgraded outsole rubber ensures you stay confident and secure on wet or dry road conditions.
From your daily easy miles to your weekend long runs, the Kairos 4 keeps your stride perfectly aligned and cushioned.
#361
Is the Adidas Adizero Boston 13 the best daily super-trainer update yet?
Adidas took the loved speed of the Boston 12 and addressed the biggest complaint: the upper. With added collar padding, a smoother tongue, and nearly 14% more Lightstrike Pro superfoam, it’s built to conquer your entire training block.
Quick Specs:
Stack / Drop: 36mm heel / 30mm forefoot (6mm drop)
Midsole: Lightstrike Pro + Lightstrike 2.0 + EnergyRods 2.0
Grip: Continental™ Rubber + Lighttraxion
13/08/2026
It’s 1 month to go until the Sutcliffe & Co Worcester City Runs 2026 🟣
Good luck to everyone pushing through the final training blocks. We can’t wait to see what you’re made of on the day 🟢
12th Sept 2026: Families On Track
13th Sept 2026: 10K / Half Marathon / Junior 🏃🏼♂️
By Events Of The North
12/08/2026
HOKA Women’s Clifton 11!
Designed to make every step feel lighter, smoother, and effortlessly stylish. The Clifton 11 delivers that signature marshmallow-soft cushion with even better responsiveness.
Why your feet will thank you:
Ultra-Lightweight Cushioning: Soft, pillowy landings without any extra bulk.
Refined Meta-Rocker: Smooth, effortless heel-to-toe transitions that keep you moving forward.
Breathable Mesh Upper: A soft, foot-hugging fit designed for all-day airflow.
12/08/2026
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |