Branded by Sim

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Madison, WI
Branded by Sim

Scroll-stopping, feminine branding + web design for the visionary business ladies born to stand out❤️‍🔥

💌 Madison + Sun Prairie, WI

10/29/2026

A little English countryside charm right here in Madison, WI 🗝️🤎

Introducing the new brand identity for Nicole Threthewey Homes! Nicole’s passionate about helping those moving (unintentional pun, hehe!!) through a transition, whether they’re first-time buyers, downsizing, or relocating.

Inspired by Nicole’s love for the English countryside, antique finds, and homes full of character, we wanted to create a real estate identity that felt equal parts professional, elegant, and charmingly storied. 💌

Everywhere Nicole goes, she’s always taking pictures of doors, so right away she told me she wants her logo to have one and a clever slogan to go with it!! Every illustration, from the door to the hand-drawn ornate brass key, garden wellies, and wheelbarrow brings the brand world to life.

Paired with the heritage blues, earthy greens, soft neutrals and a little pink accent, the brand feels soft but makes a statement that finding a home is much more than just an address 🏡🤍

Nicole Trethewey Homes
Selling • Buying • Staging
📸: the amazingly talented Angelina, Brand & Lifestyle Photographer in Madison, WI

10/20/2026

IT’S OUR BIRTHDAY, SO WE’RE GIVING YOU THE ULTIMATE BRAND GLOW-UP! 🎂🍒🎉

To celebrate our first anniversary, we wanted to take the blessings & success we’ve been given to give another lucky Wisconsin-based woman the opportunity to build her own dream brand! 🥹
So, we teamed up with 3 amazing creatives to give one of you the TOTAL brand experience including branding, photos, hair + makeup & content creation! 🤩

HOW TO ENTER:
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✮ Tag your business besties in the comments (each tag = 1 entry!)
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Sim ☼ Wisconsin Brand Designer
Wisconsin Photographer
WI Bridal Makeup & Spray Tan Artist || Artistry by Haley
WISCONSIN SOCIAL MEDIA MANAGEMENT + CONTENT CREATION
✮ 🎟️ BONUS ENTRY: Share to your story & tag us!

Giveaway closes 10/31 and the winner will be announced on 11/1!

SO BLESSED to celebrate one year of making women-led businesses impossible to ignore. ❤️‍🔥🥂

10/18/2026

How blessed am I to come from a place with such beautiful history, architecture, fashion, food, nature and culture?! 🤩

I used to be so self-conscious about being Indian growing up, because I just wanted to fit in. And now I can’t imagine ever wanting to hide the most beautiful thing about me.

So excited to come home & get back to work right before our one-year anniversary (👀🤯) with a full heart & more creatively inspired than ever!!

10/13/2026

As we get closer to our first anniversary, we’re feeling SO grateful to say we have 21 WOMEN IN OUR BOOKS AND WE’RE NOT DONE YET!!! 🥹💌

With that growth, we’ve learned so much about the women we love working with and how we can better support them. Sooo, we’ve refined our offers, partnered with an illustrator to offer custom illustrations, AND added one brand-new service! 👀

SOOOO, INTRODUCING THE BRAND EDIT, a creative strategy & design intensive available as a one-time thing or as an ongoing creative partnership!

We’ve spent months creating this after seeing our clients’ need for continued creative support, whether to help implement their brand, navigate business decisions, or just have an expert to bounce ideas off!

We’re SO excited for everything that’s coming, so STAY TUNED!!! 🤩

And if any of our services catches your eye, you know where to find us (here bc I’m chronically online) 🤗

10/08/2026

A little wild, a little whimsical, and a whole lot of heart! Introducing Dandelion House Farm & Co. 💐

From artful blooms to handmade home goods and freshly baked treats, Dandelion House celebrates creativity, artisanal care, and bringing a little more joy into everyday life.

Founded by my longtime friend, this brand has SUCH a special story!! After brainstorming SOOOO many names, we finally landed on Dandelion House, not even realizing how perfect it was! The dandelion was actually Ryleigh’s first tattoo, long before she connected with its symbolism of resilience, rebirth, and growing wherever life plants you.

For the design, we paired whimsical yet elegant typography with a subtle stamped texture for that handcrafted charm. The custom logomark intertwines the D and H like winding flower stems, while vibrant pinks and oranges are balanced with grounded greens and soft, neutral yellows.

And the details!!! The illustration was hand-drawn by Ryleigh herself, capturing every stage of the dandelion’s life, while the little sun-inspired flower in the border represents the joy behind her floral creations.

So excited to share this gorgeous brand with the world! 🤩

10/05/2026

As we grow in our business and get closer to completing our first year, (eeeek, y’all are NOT READY!! 👀) we’ve been learning SO MUCH about what makes us light up, deliver the best projects and do a little happy dance when your inquiry comes in!!

SOOOO if you’ve been wanting to work together or are literally at your wit’s end tweaking your brand or site, here’s how to know we’re a good fit! 🤩

The most important thing is that you know your business & I know branding. My job is to bridge that gap, so I don’t want to just execute for the sake of it. I want to understand your vision, build on ideas, and bring a perspective you might not have even considered.

Beyond crazy to say that we have just ONE SPOT LEFT for 2026, so if you’re feeling the pull, IT IS INDEED A SIGN to reach out 😉

09/30/2026

REAL EXCITED FOR THIS ONE!!! 😭☕️🤎
We’re proud to re-introduce Rolling Goods, a Wisconsin-based mobile van serving coffee & more!!

This mother + daughter business wanted their brand to feel like an experience, something you couldn’t find at a mass-produced place but somewhere they remember you, ask about your family & become your favorite detour. 😉

For the branding, we intentionally kept the logo simple to make sure it could easily be read on the side of the van but gave it a retro & slightly handcrafted feel to give it personality.

And the COLORS! We didn’t want another brown coffee brand, so we built off the brand’s staple pink and green with brighter oranges & pinks + brought in some warmer, fall-inspired shades to reflect how coffee is the perfect ritual for any season. 🍁

OBSESSSSSSED is an understatement! The perfect blend of nostalgic, fun, welcoming, and high-quality to make your morning coffee an experience.
Make sure you follow along to see where the next stop on the route is! 👀

Address

Madison, WI

Website

http://brandedbysim.com/links

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