Moore Than Fitness

Moore Than Fitness RVA gym for those new to or intimidated by conventional gyms

I was so pumped to nominate Juliann and Carl as the Chickens of The Month and here’s why:When Juliann and Carl showed up...
09/11/2026

I was so pumped to nominate Juliann and Carl as the Chickens of The Month and here’s why:

When Juliann and Carl showed up at Moore Than Fitness, they were in desperate need of a community of people who share in their values. They work in Goochland, live in Chester, and travel to the Northside of Richmond to move their bodies with us - I think that’s a really big deal, and I don’t take that commitment lightly.

A wonderful thing about being a Personal Trainer is getting your faith restored in humanity one new client at a time, and with Juliann and Carl, I got two at a time! Juliann is a FIERCE ginger mother of three who has NOT had an easy go of it in her lifetime but she continues to be about what she says she’s about - she shows up for her community, she makes sure the women that work for her are respected by the men that work for her, and she’s one of those mothers who’s created space in her heart and her home for any kid, not only her own, to feel seen and allowed to be themselves. She’s the definition of a “safe place” for a lot of people. Like, a lot I think.

Carl is a blue collar working man who you LOVE to hear code switch when he talks to the boys on the jobsite - he’s firm and helpful and his deep Georgia drawl gets the job done. And then he’s excited to come to the gym where Cazariaa (our next door neighbor who’s 8) leaps onto his shoulders as I ask him to do his warm up lunges up and down the turf. There’s something incredibly satisfying to me about a Georgia man discovering and loving the foam roller at the “orange chicken gym” with his q***r female trainer who allows himself to be pushed by an 8 year old girl.

Thank you for being people who show up Juliann and Carl. I love being both of yall’s trainer so much.
xoxo,
k

SWIPE FOR BIG IRON CHICKEN REPAIR —>

09/07/2026

We were on the news!

We had so much fun chatting with Madison Moore on WRIC ABC 8News last week.

We got to talk about why gyms are so intimidating, why strength training is good for every BODY, and chickens! 🐥 🐥🐥

With ✨Lisa Frank✨ inspired stickers, love letters, the big orange Christmas tree, and our unnamed giant iron rooster, Au...
08/13/2026

With ✨Lisa Frank✨ inspired stickers, love letters, the big orange Christmas tree, and our unnamed giant iron rooster, August Vuono + Kate Moore spent this past Sunday at He She Ze & We’s back to school event at Diversity Richmond

And we hardly took any pictures because being there in person is way better than being there through the screen.

And just like last year, it was magic.

We saw some of the same families that we saw last year. We remembered them, they remembered us. And they were excited to tell us what they love about themselves again.

It’s a tender exercise to do: write down something you love about yourself and publicly post it.

Often parents ask if they can write something they love about their kid. We generally say, “you can. And also it’s ok to take a minute and think about something you love about you.”

When you outwardly love the way that you are, you give people around you permission to love themselves out loud as well.

Then we got to sit on the floor with kids, their grownups, and the incredible Javon Love, Beau Tox, Bend’n Prayzir and talk about bodies. That you’re allowed to say no, and that any movement that you like counts!

Then, we all shared stretches that feel good to us, and warm up moves that we like.

We can’t wait to do it again next year He She Ze & We - congratulations on another wonderful back to school event!

Still celebrating this huge win from Jamal Archer this weekend at USA Powerlifting Virginia ✨This video of Jamal about t...
07/21/2026

Still celebrating this huge win from Jamal Archer this weekend at USA Powerlifting Virginia ✨

This video of Jamal about to bench is such a perfect representation of who he is in the gym. On the surface: huge strong cis dude.

And also, a gracious lifter who takes precious platform time to thank his spotters and loaders before he PRs. He knows he’s not the only one who put in hard work to get to this day.

Part of what we try to do here at Moore Than Fitness Gym: Personal Training is create a culture that’s welcoming. And we know from the gym side that new people are intimidated by the equipment, the trainers, and the culture.

But it’s also intimidating to meet other members when you’re brand new. There’s that feeling of “oh no everyone is gonna be better at this than me.” Gyms can be cliquey and scary!

But when you meet people like Jamal, so much of that intimidation factor dissipates. He’s the first person, in a big jovial voice, to tell you how glad he is to be here.

You don’t have to come here and immediately get into powerlifting like Jamal did. Most of our members don’t (most of our trainers don’t!) But if seeing stuff like this lights you up, maybe finding a competition like a full powerlifting meet or a Richmond Strong meet is a Richmond Strong you!

You’d be surrounded by people like Jamal and August Vuono who want nothAugust Vuonoan to cheer for you ✨

07/20/2026

From ✨good luck Jamal ✨ to 👹 hell yeah Jamal 👹

We were putting the good vibes out for you before the meet even started! We’re so proud of you Jamal Archer!!!!

You’ve put in the WORK with August Vuono this past year and it SHOWED!!!! With PRs across the board and 8/9 white lights is SO impressive!!!! We can’t wait to see what you do next!

Congratulations!

We’re so glad that Richmond Strong lets Trans Lifters lift! At this USA Powerlifting Virginia meet, they were lucky to have an awesome Trans coach coach this 🔥 gold metal cis athlete all the way to the top of the men’s possum.

When we work together everything turns to Gold 🏳️‍⚧️

We made a really exciting announcement at Richmond Strong’s BNB this weekend 🌈✨We’re Hiring!We’re hiring for folks who a...
06/18/2026

We made a really exciting announcement at Richmond Strong’s BNB this weekend 🌈✨

We’re Hiring!

We’re hiring for folks who are intentional, and who have the capacity to grow and evolve as a person AND as a trainer.

Your leadership team is Russell Moore, Kate Moore, and August Vuono.

Please share far and wide and help us find the next right fit ✨

06/17/2026

Everybody is invited to join us on Saturdays!

9am Community Circuit Class $10
10:15 Mobility Class $15

Link in Bio

We are so f*cki*g proud of all you chickens!!!!!!!We have gotten to participate in Barbells Not Bans for the past 4 year...
06/16/2026

We are so f*cki*g proud of all you chickens!!!!!!!

We have gotten to participate in Barbells Not Bans for the past 4 years and it just keeps getting better 🌈

Richmond Strong is a CLASS act. Breanna Diaz, Laura Mae Lucas, BRANDI • WALKER, and Emergence Coaching thank you for making BNB come to life every year - we hope you’re feeling celebrated and appreciated and that you’re getting some rest.

The thing about gyms and fitness (and powerlifting as a sport) is that they can make you feel incredibly intimidated and alone - BUT IT DOESN’T HAVE TO BE THAT WAY, and BNB is the proof. It feels like belonging and glitter exploded all over you the second you walk in.

And if you’ve been enough to participate in ANY way with BNB, you know how IMPORTANT it is for your spirit and body to explode with support and community ✨🌈

I hope that every single one of you in this picture, and every single person that helped this picture come to life, can take a moment to truly feel in your bones, Pride.

We love you, we’re grateful, we’re exhausted.

Happy Pride 🌈✨

Bow Bow Bow - Javon Love

The Weight Room thank you for hosting yet again.

Overwhelmed fits for today ✨Thank you to our members and to our biggest fans for voting us RVA’s best gym for the secon...
06/04/2026

Overwhelmed fits for today ✨

Thank you to our members and to our biggest fans for voting us RVA’s best gym for the second year in a row.

Thank you for being here with us and for being what makes us who we are.

We want to be a gym where people of all shapes and sizes and backgrounds can feel brave enough to try fitness.

Fitness isn’t an industry that’s known broadly as being kind or welcoming. We want to do things differently.

Every body deserves to move and feel strong ✨

You’re welcome here, you’re invited here.

Up next: ’s Barbells Not Bans Deadlifting Comp on the 14th! Join as a volunteer or spectator 🌈

Happy Pride! Happy Lifting!

Congratulations to Jonathan Estrada for being the Chicken of the Month ✨Here’s what his trainer has to say: Jonathan ha...
06/04/2026

Congratulations to Jonathan Estrada for being the Chicken of the Month ✨

Here’s what his trainer has to say:

Jonathan has made such a great amount of progress in such a short amount of time, and he isn’t slowing down anytime soon.

From the very beginning, he’s been open to challenging himself more and more with the best attitude. In addition to his 1:1 training he’s been making the Saturday mobility classes a regular part of his routine where he shares his sunny personality with the other members of the class.

He is leading by example by making small, consistent changes with big impact, and approaching things thoughtfully and with curiosity.

It makes a lot of sense why we want to celebrate you this month, Jonathan! Congratulations and take time to celebrate you, too.

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3003 Dill Avenue
Richmond, VA
23222

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