98 Gym Newcastle

Small cues. Repeated consistently. That’s how habits stop feeling like effort and start becoming automatic.

This isn’t overnight change. It’s building standards that last - one habit at a time.

The 98 Standard. Starts July 6. Link in bio.

Gym or Running?

The answer isn’t either/or.

As running continues to grow in popularity, we see the same pattern every winter: more kilometres, less strength work, and eventually the injuries force training to stop altogether.

The biggest threat to your running isn’t your fitness. It’s staying healthy long enough to build it.

Research shows consistent strength training can significantly reduce sports and overuse injuries. That’s the difference between building momentum and spending weeks on the sidelines.

That’s why The 98 Standard starts with a simple target: 4 sessions per week.

Build the habit. Build the armour. Stay in the game.

Our second testing phase of the year is here!

As we kick off Season Two testing, it’s worth taking a moment to remember why we test and how to approach it.

The hard work has already been done. Week after week, you’ve shown up, put in the effort, and built the foundations — and we’re already incredibly proud of what you’ve achieved!

Testing is simply an opportunity to showcase that work, celebrate your progress, and most importantly, see how far you’ve come.

Good luck, team. Trust the process, back yourself, and give it your best shot! 👊🏽🚀

We know winter has a way of testing even the best intentions.

Motivation fades. Routines slip. Consistency gets harder to hold.

The 98 Standard is for those who refuse to let the season dictate their progress. For those who want to come out of winter stronger, fitter, and in a better place than they started.

Over 98 days, you’ll commit to structured training, real accountability, and a community that helps you stay on track when it’s hardest to do it alone.

The question is simple: Are you ready for to hold the standard?

Exclusive one month intro offer available starting 6th July.

• Non-members, hit the link in bio.
• Members, check your emails or the QR code’s in the gym to join.

It doesn’t always have to be serious.

Sometimes it’s about showing up, having laugh, and simply enjoying the process.

When there’s every reason to stay in, we give you a reason to show up.

It’s not winter that sets you back — it’s inconsistency!

The 98 Standard is a 98-day commitment to the habits that move the needle: showing up, putting in the work, and staying consistent when motivation fades.

No quick fixes. No restrictive gym challenge. Instead, it’s a standard! A standard to carry you through winter and well beyond.

Want to know more?

Register your interest via the link in bio.

The 98 Standard starts July 6.

A season focused on building consistency, creating better habits, and finishing winter in a better place than where you started.

The key difference? Whilst the season wraps up in October, the standard doesn’t. Everything you learn throughout the 98 days is designed to carry well beyond the finish line.

Over 98 days, you’ll develop the tools to create lasting change, with your coaches and community alongside you every step of the way.

Small habits. Repeated daily. Consistency over motivation.

We’re excited to raise the standard together! 👊🏽