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Sam Sutton - Online Coach

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Sam Sutton - Online Coach

🧍‍♂️ The “busy” male results focused coach / Helps you create a winning mindset & lose 20kg +

29/10/2026

Many people talk a good game

Very few actually see their physique change

Luckily for George, we’ve seen it change

Simply by doing the basics consistently..

Over and over again

Sounds boring right?

Probably want me to reel off some magic plan we had set

We’ve built this through phases

Great communication

Asking the right questions

Being honest and open with me as a coach

He’s now the same weight as when he started

But a hell of a lot stronger, more confident, less body fat and fully embracing a healthy lifestyle to go with it

Oh..

And want to know how to develop your physique?

Review your training & improve

As shown here, George has done plenty of that 🤝

Drop me a DM and you too can see that change.

23/10/2026

This one means a lot for me

Max North is a very close mate, he’s part of my groomsmen next year

So to help him and watch him grow has been a privilege

But this isn’t Max’s first time with us

Last year he did a photoshoot (which he smashed)

He left in the summer of 2025, and this meant there’s was little accountability

The knowledge was still there
He knew what to do

But guess what happened..

Max went backwards

He then reached out at the start of this summer looking for a comeback

And this time, he’s came back 5x stronger and more willing

A very clear example that having someone in your corner makes all the difference

Max now gets up at 4:30am and trains
He sometimes works away and still gets s**t done
His weekend adherence is much stronger
He’s got a whole new mindset and self confidence

The aim now..

To ensure he stays in shape for the wedding and stag do 🤝

Some turnout from the boy

Proud of you bro 🤝

23/10/2026

Raw training footage.

Balls to the wall

Not leaving anything in the tank

Take as much as I can to failure

A heavy pull day is something I’m grateful of

After two disc injuries, there was a point i genuinely thought this wouldn’t be possible

Now I’m the strongest I’ve been

90kg on the horizon

Form never sacrificed for any load

Accuracy and intensity must match

These winter months about to get some damage

🔋

20/10/2026

“What do online coaches actually do?”

Genuinely got asked this the other day

For a few coaches out there..

They probably wouldn’t even know what to say 🤣

For me, and for a lot of other good coaches who I know

It’s clear

A passion and love for helping people
A sole purpose of being the best at your job
On the pursuit of improvement always
Leading from the front
Delivering a s**t hot service

I know my clients would back me up on this

For me, i feel grateful to be able to do this for a living

But it’s not for everyone

It’s demanding, highly stressful, requires a lot of energy and time

A lot wouldn’t be willing to put in what’s required

But just like with your physique, the outcome makes it worth it

If you want to work with a coach who genuinely cares, delivers a very good service and can get a result

Drop your boy a message 🤝

19/10/2026

70 hour working weeks

Non stop graft building my business

Managing my own physique

Life can be relentless

Some coaches preach no days off, no balance and you’ve got to be all in

Some even say sacrifice your life for it

I’m all for working hard, which I do

But downtime is uptime

My best ideas, my best energy and my full focus comes from having downtime

Whether that’s golf, playing football, walks, meals out, the occasional two step with the lads

Spending time with my partner, friends & family

Those moments matter just as much

Get your balance right

And you can do both

I’ve built up a solid routine which allows me to do both

It is hard work? Absolutely

But it’s so worth it

I can enjoy and put full focus into both

18/10/2026

Another week in the books 📚

5 new additions to the team this week

Recharged after Scotland with a new fire lit

Massive week across the week in terms of momentum

Setting up perfectly for a big Q4

New YouTube landing on the channel over the next day or two

5 sessions done - 2 in person sessions as well with members of the team

A meal out and a light social last night with some friends (hence the last slide 🤣)

Leaving no stone unturned.

15/10/2026

The drop off point 📍

Usually within the first 3 months

I’ve seen it so many times

Lads starting with huge momentum, wanting to change and giving it all the talk

But then sacking it off just shortly after

That viscous cycle repeats..

I’ve coached over 150 men now, and these 5 reasons are what I’ve seen as to why lads quit

1️⃣ their plan isn’t built for success

It’s too demanding, too boring, just not set up around their life

No wonder lads quit as they’re set up to fail

2️⃣ all of nothing mindset

A bad day comes, you f**k up on the weekend and that’s it..

Game over

Accept it will happen, stop being so demanding on perfection and learn to be consistent over a period of time

3️⃣ you can’t overcome the stalls

You’ve got no one helping you when things get tough and the results slow down

Plateaus will happen and without any support, you’re likely to quit

4️⃣ no accountability

Said it before and I will take it to the grave…

Those with accountability get the best results

5️⃣ you lack consistency

Results don’t happen overnight

It requires patience, hard work and dedication to get there

Stop thinking it’s an easy fix

You get out what you put in

You should be planning ahead for next summer now

Not in January, not 8 weeks out..

If you start now you’re setting yourself up for success

More time for f**k ups and more time to actually deliver

Drop me a message or comment below, let’s get the ball rolling for you 🤝

14/10/2026

I’ll just stay in my lane 🤫

Address

Lincoln

Website

facebook.com

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